The Importance of Classical Botany in Assuring Quality ✅ 🌿
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About this listen
Watch here the Explorer’s Way Episode with Trish Flaster, one of the architects of botanical quality in our industry. In this conversation, Trish traces the arc from her early days at Celestial Seasonings to co‑founding American Herbal Products Association (AHPA)’s Botanical Raw Materials Committee, and shows how this kind of industry discussion is what helped move the FDA toward requiring multiple lines of evidence for plant identity. She talks candidly about why classical botany and herbaria are still the non‑negotiable foundation for any serious quality program, and how chemistry and other lab analysis should not skip this step.If you care about the future of herbal products (from wild harvest to finished formulas) this episode is both a history lesson and a call to action.To view this and other Episodes of The Explorer's Way, along with other plan vids, be sure to subscribe to The Ethnobotanical Explorer @theethnobotanicalexplorer You Tube Channel.