In this episode of The Stephan Hogan Podcast, Stephan sits down with Marc Rucker for a deep conversation about royalties, income streams, ownership, and the financial blind spots most people never learn about.

Marc Rucker is a senior leader at SoundExchange, the organization responsible for collecting and distributing digital performance royalties to artists and rights holders. His work focuses on helping creators understand where their money actually comes from and how ownership and royalties function in the modern music economy.

Marc breaks down why so many talented people struggle financially, not because they lack skill, but because they were never taught how money actually works behind the scenes. From royalties and recurring income to the difference between earned income and owned income, this conversation exposes how misunderstanding cash flow keeps people stuck even when they appear successful on the surface.

Together, Stephan and Marc discuss:

• Why royalties are misunderstood and underutilized

• The difference between one-time paychecks and long-term income streams

• How ownership changes everything

• Why most people work harder but make less over time

• The mental shift required to think in assets instead of hours

This episode is essential listening for creatives, musicians, songwriters, entrepreneurs, and independent builders who want to stop trading time for money and start thinking about sustainability, leverage, and freedom.

If you’re searching for podcasts about royalties, passive income, music business income, creator economy, ownership, financial literacy for creatives, or multiple income streams, this conversation with Marc Rucker will give you clarity most people never receive.

No hype. No shortcuts. Just an honest discussion about money, responsibility, and building something that lasts.

Connect with us:
TikTok: https://www.tiktok.com/@stephanhogan
Instagram: https://www.instagram.com/stephanhogan
Facebook: https://www.facebook.com/stephanhogan
Email: contact@mavericksmediaco.com
https://stephanhogan.com

Filmed in Nashville, TN
Produced by Stephan Hogan
A Mavericks Media Co. Production