The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech cover art

The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech

The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech

Written by: Fexingo
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Lucas and Luna explore the world of solo developers and indie hackers building SaaS side projects into sustainable businesses. Each episode examines a specific founder's journey — from the first line of code to first paying customer, through product-market fit and the grind of customer support alone. Lucas brings the numbers: revenue splits, churn rates, customer acquisition costs, and the real economics of a one-person tech company. Luna pushes on the human side: burnout, motivation, the loneliness of building in public, and the moment when a side project starts earning more than a day job. Together they dissect case studies like Pieter Levels' Nomad List, Marc Köhlbrugge's Bouncy Ball, and TinySeed-funded startups, always with concrete data and honest talk about failure. This is for the developer who has a domain name but hasn't launched, the bootstrapper hitting a growth plateau, and anyone who believes a single person can still build a million-dollar business. No hype, no funding rounds, no 'growth hacking' — just the real work of making software that people pay for. What does it really take to replace your salary with a side project? #IndieHacker #SaaS #SideProjects #SoloDeveloper #Bootstrapping #RevenueGraphs #Churn #CustomerAcquisition #ProductMarketFit #TinySeed #PieterLevels #MarcKohlbrugge #OnePersonBusiness #BuildInPublic #Technology #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How a Solo Dev Hit 10K MRR With a Product That Sells Only On Hackathons

    How a Solo Dev Hit 10K MRR With a Product That Sells Only On Hackathons
    Jul 17 2026
    Episode 116 of The Indie Hacker Podcast dives into a wild distribution strategy: building a SaaS product that sells exclusively at hackathons. Lucas and Luna examine the case of a solo developer who reached $10,000 monthly recurring revenue by pitching his developer tool at over 40 hackathons in a year. They break down the approach—how he turned each hackathon into a sales funnel, why the product itself was a natural fit for the audience, and the surprising economics that made it work. They also discuss the tradeoffs: the time commitment, the rejection rate, and the question of scale once the hackathon circuit is exhausted. Specific numbers include the average conversion per event (12 free signups, 2 paid conversions), the customer acquisition cost ($150 per customer including travel), and the average monthly churn (4.5 percent). By the end, you'll know exactly why hackathons can be a viable go-to-market channel for certain types of developer tools—and when they're not worth the flight. #IndieHacker #SaaS #SoloDeveloper #Hackathons #DeveloperTools #DistributionStrategy #MRR #CustomerAcquisition #Bootstrapping #Sales #Marketing #Technology #Business #FexingoBusiness #BusinessPodcast #GoToMarket #10KMRR #ProductLedGrowth Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How a Solo Dev Hit 10K MRR With a Privacy-First Product

    How a Solo Dev Hit 10K MRR With a Privacy-First Product
    Jul 16 2026
    In this episode of The Indie Hacker Podcast, Lucas and Luna explore how a solo developer built a SaaS product that reached $10,000 in monthly recurring revenue by making privacy its core selling point. They break down the story of one developer who launched a simple analytics tool that processes data locally in the browser, never stores anything on servers, and charges a premium for that guarantee. The hosts discuss how the product's positioning as 'the anti-Google Analytics' resonated with privacy-conscious customers, how the developer used transparency and a quirky blog to build trust, and why this approach may be a template for indie hackers who want to stand out in crowded markets. They also touch on the trade-offs: limited feature set, slower growth from word-of-mouth, and the challenge of explaining technical privacy claims to non-technical buyers. #PrivacyFirst #SaaS #IndieHacker #MRR #SoloDeveloper #Analytics #WebAnalytics #DataPrivacy #Bootstrapping #ProductLed #Transparency #NicheMarketing #Technology #Business #FexingoBusiness #BusinessPodcast #TheIndieHackerPodcast #10KMRR Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Solo Dev Hit 10K MRR With a Product That Sells Only Via a Waitlist

    How a Solo Dev Hit 10K MRR With a Product That Sells Only Via a Waitlist
    Jul 16 2026
    Episode 114 of The Indie Hacker Podcast dives into a counterintuitive growth strategy: launching with a waitlist and nothing else. Lucas and Luna examine how one solo developer built and launched a SaaS product that generated $10,000 in monthly recurring revenue without a public landing page, a pricing page, or any paid ads — just a single email capture form shared on a niche forum. They break down the psychology of scarcity and exclusivity, the specific tactics used to drive 1,200 sign-ups in the first 48 hours, and how the developer managed the conversion from waitlist to paid customers without a traditional sales funnel. The hosts also discuss the risks: what happens when the waitlist runs dry, and whether this model works for products beyond developer tools. If you're an indie hacker tired of conventional launch playbooks, this episode offers a fresh angle on building demand before building the product. #IndieHacker #SaaS #WaitlistStrategy #Exclusivity #Scarcity #ProductLaunch #Revenue #Bootstrapping #SoloDeveloper #Tech #Business #FexingoBusiness #BusinessPodcast #TheIndieHackerPodcast #Marketing #Growth #CustomerAcquisition #LaunchTactics Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
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