Mike Sperling, Founder of Sperling Interactive, joins Seth Narayanan to discuss how modern marketing has evolved into a blend of creativity, analytics, and technology.

From scaling an agency through referrals to using AI chatbots, AI agents, and personalized automation, Mike explains how marketing today must focus on measurable business impact—not vanity metrics. He shares practical insights into branding, KPI-driven campaigns, hiring for marketing instinct, and why AI will change production roles but not strategic ones.

If you’re a founder, marketer, or leader navigating digital growth, this episode offers a practical playbook for turning marketing into a true business driver.

How do you innovate inside one of the world’s most regulated industries? In this episode, Seth Narayanan speaks with Gaurav Roy, CTO of Accelya, about transforming airline retail through open platforms, APIs, and AI-driven experiences.

Gaurav shares lessons from a career spanning mobile operating systems, cloud transformation, and global enterprise technology. Together, they explore why airlines must move beyond ticketing, how openness fuels ecosystem innovation, and where AI is already reshaping operations and customer experience. A must-listen for leaders building technology at scale.

Keith McFarlane, CTO of Globality, joins The Innovator’s Playbook to unpack how innovation actually happens inside large enterprises. Drawing from his career at Microsoft, Bell Labs, Oracle, and beyond, Keith explores why process can stifle creativity, how AI delivers value when paired with deep domain expertise, and what it takes to modernize legacy platforms at scale. This episode is essential listening for technology leaders navigating AI adoption, enterprise innovation, and intentional career growth in today’s rapidly evolving landscape.