The Insight that Launched Viagra - Arvind Balasundaram | Innovation Impossible
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The Insight that Launched Viagra - Arvind Balasundaram | Innovation Impossible
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About this listen
In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Arvind Balasundaram, Executive Director of Commercial Insights & Analytics at Regeneron Pharmaceuticals.
Arvind shares a ton of interesting stories from his 4 decades of launching products at Chemical Bank, Pfizer, Johnson & Johnson and Regeneron Pharmaceuticals.
He shares the insights that led to Viagra's, Lipitor's and Zithromax's global success; the power of involving patients, their partners, and physicians in the co-creation of medication; the importance of brand salience and being a first mover whether it's in pharma or Steve Jobs's approach to packaging Apple products; and what insights and innovation managers should look towards in the coming years.
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation.