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The Instructor

The Instructor

Written by: Terry Cook
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About this listen

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.Terry Cook Economics Leadership Management & Leadership Self-Help Success
Episodes
  • From the Vault: Simon Hartley on Passion, Purpose and Mental Toughness
    Mar 15 2026

    In this archive episode from 2021, Terry speaks with performance psychologist Simon Hartley about mindset, motivation, and what it really takes to perform at your best.

    Drawing on decades of experience working with elite athletes, leaders, and organisations, Simon explores the characteristics that world-class performers share, including passion, curiosity, resilience, and a powerful sense of purpose.

    The conversation dives into defining success on your own terms, avoiding the trap of chasing external validation, and simplifying what you do so you can focus on what really matters.

    For driving instructors and business owners alike, this episode is packed with ideas around self-belief, resilience, and building a career that genuinely aligns with the life you want.

    A thoughtful conversation that’s just as relevant today as when it was first recorded.

    🔥 Get More Than Just Test Passes - Join the Premium Membership

    If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.


    👉 Start your free 7-day trial now: Sign up here


    Get the Workbook for selected Episode

    When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

    Sign up for The Instructor email


    📲 Stay Connected via WhatsApp

    Quick insight, links to key industry documents, and a prize giveaway on Mondays.

    Join the channel: whatsapp-link.com


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    1. Facebook
    2. LinkedIn
    3. Instagram
    4. YouTube

    Show More Show Less
    56 mins
  • Women in the Driver Training Industry: A Conversation for International Women’s Day
    Mar 8 2026

    To mark International Women’s Day 2026, this special episode of The Instructor Podcast is hosted by Emma Fonnaland, who brings together Kate Monk, Diana Todd and Emma Cottington for an open and honest conversation about women in the driver training industry.

    The discussion explores how each guest entered the profession, the challenges they’ve faced along the way, and the experiences that have shaped them as instructors. The conversation touches on topics such as being underestimated due to age or gender, balancing family life with the job, and why empathy, support and human connection matter so much in driver training.

    Along the way, there are also lighter moments as the guests share personal stories, memorable learner experiences, and advice for women considering a career as a driving instructor.

    🔥 Get More Than Just Test Passes - Join the Premium Membership

    If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.


    👉 Start your free 7-day trial now: Sign up here


    Get the Workbook for selected Episode

    When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

    Sign up for The Instructor email


    📲 Stay Connected via WhatsApp

    Quick insight, links to key industry documents, and a prize giveaway on Mondays.

    Join the channel: whatsapp-link.com


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    1. Facebook
    2. LinkedIn
    3. Instagram
    4. YouTube

    Show More Show Less
    1 hr and 18 mins
  • The Instructor Boardroom
    Feb 28 2026

    The very first Instructor Boardroom brings together a panel of familiar voices from across the industry to tackle the big questions facing driving instructors today. Terry Cook is joined by Tom Stenson, Andy MacFarlane, Laura Joyce, Ray Seagrave, Emma Cottington, Chris Bensted and Dan Hill for a wide-ranging discussion shaped by real questions from instructors.

    From the changing demand for manual and automatic lessons, to the challenges of pricing, test availability and supporting PDIs, the group share their honest experiences from different parts of the country. They also explore how instructors can stand out in a crowded market, the importance of ongoing CPD, and why investing in yourself is the key to long-term success.

    Packed with practical insights and frank opinions, this opening Boardroom session offers plenty of food for thought for anyone working in driver training.

    🔥 Get More Than Just Test Passes - Join the Premium Membership

    If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.

    👉 Start your free 7-day trial now: Sign up here


    Get the Workbook for selected Episode

    When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

    Sign up for The Instructor email


    📲 Stay Connected via WhatsApp

    Quick insight, links to key industry documents, and a prize giveaway on Mondays.

    Join the channel: whatsapp-link.com


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    1. Facebook
    2. LinkedIn
    3. Instagram
    4. YouTube

    Show More Show Less
    2 hrs and 4 mins
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