• 151: Rising ADHD and the Corruption of Your Attention
    Sep 12 2025

    Is Modern ADHD a Crisis of Environment? An Exploration of Attention in the Digital Age

    I confess to having been sceptical about the rising ADHD diagnoses, suspecting it to be a fad. However, after watching people describe their everyday distractions, my view shifted. The explosion of ADHD-like behaviours seems more about the environment we've created rather than individual faults. This episode explores whether our digital society is an attentional pathogen, meticulously designed to fragment our focus for profit. We debate two paths: whether this crisis is a tragic accident or a deliberate byproduct of the attention economy. We also contemplate two possible responses—personal monasticism and public reform. I challenge you to rethink how we manage our attention and the future direction we want to take.


    00:00 Confession and Initial Scepticism

    00:44 Do we all have ADHD now?

    02:05 The Digital Society as an Attentional Pathogen

    02:41 Exploring the Nature of the Pathogen

    03:19 Path A: The Accidental Crisis

    05:36 Cognitive Artefacts: Complementary vs. Competitive

    09:46 Path B: The Deliberate Machine

    12:16 Consequences of Fragmented Attention

    18:23 Solutions: Personal Monasticism vs. Public Reform

    24:21 Conclusion: Balancing Personal and Public Responses

    26:04 Final Thoughts and Call to Action



    Support this podcast at — https://redcircle.com/theknowledge/donations
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    27 mins
  • 150: Why You Feel Stuck - The Trap of Complexity
    Sep 4 2025
    In this episode, David explores why modern life feels so complicated, how our quest for optimisation can make us fragile, and what it means to rediscover simplicity and practical wisdom. Through personal anecdotes, historical stories, and philosophical insights, David unpacks the hidden costs of complexity and offers a path back to clarity.Key Topics & Timestamps:[0:00] Introduction: The Complexity of Modern LifeWhy life feels more complicated than ever, and how simple acts become complex puzzles.[1:30] The Running MetaphorHow tracking and optimising a simple run can lead to frustration and dissatisfaction.[2:40] The Age of Hyper-OptimisationFrom fitness trackers to gene-editing startups—how technology fuels our obsession with control.[4:00] The Challenger Disaster & Normal Accident TheoryThe story of the 1986 Challenger explosion as a lesson in how complexity creates fragility.[6:50] Why We Choose ComplexityThe illusion of control and the quest for a sophisticated identity.[8:10] Gnosticism, Biohacking, and StatusHow secret knowledge and complex routines become modern status symbols.[10:00] Losing Sight of the TelosWhen metrics and routines overshadow our true goals and desires.[12:00] The Art of Effortless Mastery (Spezzatura)Lessons from the Renaissance and modern culture’s obsession with visible effort.[14:00] Escaping the Trap: Practical Wisdom & HeuristicsThe OODA loop, the limits of data, and why simple rules often outperform complex systems.[19:00] Final Thoughts & Call to ActionReconnecting with your ultimate aims, favouring heuristics over algorithms, and living with practical wisdom.Notable Quotes:“Complexity creates fragility.”“We are drowning in data and routines and starving for practical wisdom.”“The map becomes more important than the destination.”“Simple heuristics often outperform complex algorithms.”Resources & Mentions:Richard Feynman & the Challenger disasterCharles Perrow’s Normal Accident TheoryEpictetus and Stoic philosophyGnosticism and the pursuit of secret knowledgeBryan Johnson and the biohacking movementThe OODA loop (John Boyd)Gerd Gigerenzer on heuristicsBook: Food Rules by Michael Pollan👨🏾‍💻 About David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.📖 My Book: Sovereign by David Elikwu https://becomesovereign.com🐣 Twitter: @Delikwu / @itstheknowledge🌐 Website: https://www.davidelikwu.com📽️ Youtube: https://www.youtube.com/davidelikwu📸 Instagram: https://www.instagram.com/delikwu/🕺 TikTok: https://www.tiktok.com/@delikwu🎙️ Podcast: http://plnk.to/theknowledgeMy Online Course🖥️ Decision Hacker: http://www.decisionhacker.io/Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.The Knowledge📩 Newsletter: https://theknowledge.ioThe Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.My Favourite Tools🎞️ Descript: https://bit.ly/descript-de📨 Convertkit: https://bit.ly/convertkit-de🔰 NordVPN: https://bit.ly/nordvpn-de💹 Nutmeg: http://bit.ly/nutmegde🎧 Audible: https://bit.ly/audibledeEnjoyed the episode?Subscribe, share, and leave a review!Support this podcast at — https://redcircle.com/theknowledge/donations
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    22 mins
  • 149: Go all in - the case for 100% commitment
    Aug 28 2025

    (Embracing Total Engagement: Overcoming Life's Hesitations) –

    In this episode, David Elikwu explains the pervasive state of hesitation many people experience in life. Drawing upon philosophers Henry David Thoreau and Soren Kierkegaard, David explores the concept of living in a foggy state of quiet desperation, paralysed by the fear of finality and the countless possibilities life offers. He discusses the modern parallel of FOMO (fear of missing out), and how this keeps people from fully committing to their choices. David suggests a vow of total engagement as the cure, advocating for complete dedication and passion in every action, much like a focused bonfire. He shares wisdom from Zen master Shunryu Suzuki and Michelangelo's approach to sculpting as metaphors for living a fully committed life. David challenges listeners to engage fully in one task today, emphasising the importance of closing the gap between potential and action to achieve inner integrity. David also promotes his book, 'Sovereign', and invites listeners to pre-order and attend upcoming events in London.

    00:00 The Foggy State Between Sleep and Wakefulness

    00:27 Living in Quiet Desperation

    01:49 The Fear of Finality and Hesitation

    03:03 The Modern Dilemma: FOMO and Optionality

    04:25 The Paradox of Choice and Its Impact

    05:19 The Art of Total Engagement

    06:43 The Power of Passion and Commitment

    10:13 The Challenge of Being Present

    14:46 A Simple Challenge for Today

    15:46 Conclusion and Upcoming Events



    Support this podcast at — https://redcircle.com/theknowledge/donations
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    17 mins
  • 148: The mindset shift you NEED to discover your best work
    Aug 14 2025

    Going deep: The Battle Between Horizontal and Vertical Work

    In this episode of 'The Knowledge,' host David Elikwu dives into the dichotomy between horizontal and vertical models of engaging with the world. Using Donald Knuth's drastic life decision to quit email in 1990 as a starting point, David explores the philosophical implications of being either on top of things or at the bottom. The episode draws on historical and contemporary examples, from ancient philosophies to modern neuroscience, and includes insights from notable figures like Isaac Newton and Leonardo da Vinci. David emphasises the value of deep, focused work versus the appeal of staying broadly informed and connected, ultimately challenging listeners to identify the one thing so compelling to them that it is worth digging deep for.

    00:00 Introduction and Overview

    00:19 Donald Knuth's Decision to Quit Email

    01:53 Horizontal vs. Vertical Thinking

    02:17 The Horizontal Model: Staying on Top of Things

    04:07 The Vertical Model: Going Deep

    05:49 Historical Perspectives on Depth vs. Breadth

    20:21 The Balance Between Horizontal and Vertical

    24:10 Conclusion: Finding Your Focus



    Support this podcast at — https://redcircle.com/theknowledge/donations
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    27 mins
  • 147: Perseverance and Redemption – The Comeback of Ed Latimore
    Aug 7 2025

    In this episode, David Elikwu speaks with Ed Latimore, exploring his remarkable journey from growing up in the projects of Pittsburgh to becoming a professional heavyweight boxer. Latimore discusses overcoming challenges such as a tough upbringing, alcohol dependency, and setbacks in his boxing career. Key highlights include his recent decision to come out of retirement at 40, his experiences with training and fighting, and his reflections on persistence and grit. Ed also delves into his new book, 'Hard Lessons from the Hurt Business,' and how boxing has shaped his life and mindset. The episode also touches on his academic pursuits in physics and his successful transition into writing and online business. Latimore's story is one of resilience and continual self-improvement, making for a compelling and inspiring discussion.


    00:00 Introduction to Ed Latimore's Journey

    00:59 Ed's Multifaceted Career and Sovereign Mindset

    02:01 The Pursuit of a Singular Goal

    02:51 Life Lessons from Poker and Persistence

    07:54 Challenges and Triumphs in Ed's Life

    11:02 The Comeback Fight and Sponsorship Insights

    19:47 The Science and Mechanics of Boxing

    25:59 Future Goals and Reflections on Boxing

    37:08 The Unique Appeal of Boxing

    38:48 The Decline of Boxing's Popularity

    41:07 Personal Journey into Boxing

    44:09 The Impact of Childhood on Ambition

    45:22 Struggles and Turning Points

    47:51 Boxing as a Lifeline

    49:24 Facing Adversity and Finding Direction

    52:25 The Reality of Pursuing Boxing

    55:49 Maintaining Focus Amidst Challenges

    57:59 The Highs and Lows of a Boxing Career

    01:18:24 Struggles and Determination in Boxing

    01:19:56 The Motivation Behind the Comebacks

    01:20:58 The Role of Teaching and Tutoring

    01:22:38 Injuries and the Decision to Continue

    01:23:51 The Social Aspect of Boxing

    01:27:55 Alcoholism and Social Connections

    01:34:29 Pursuing a Physics Degree

    01:37:43 The Rise of a Writing Career

    01:39:56 Family Life and Personal Growth

    01:46:18 Reflections and Future Plans



    Support this podcast at — https://redcircle.com/theknowledge/donations
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    1 hr and 52 mins
  • 146: The Podcast Returns: Announcing 'Sovereign' and Our New Format
    Aug 7 2025

    Hey, welcome back. I have missed you all. We took a bit of a break from the podcast for a month and a bit for a number of reasons. One of them is that I have been working on announcing a book that I've been writing for the past year called 'Sovereign'. It's out for pre-orders now at becomesovereign.com.

    I've had tons of great feedback from advanced readers, and I’m excited to share it with you. I'm also thrilled to be back with the podcast. We have a great guest for this episode, Ed Latimore, and more exciting episodes to come.

    Additionally, I plan to share more of the ideas from my newsletter, The Knowledge (https://theknowledge.io), directly with this podcast audience through one-on-one episodes. I've been writing my newsletter for half a decade, and it's time to share some of that content here. You can find me on Twitter at @Delikwu and other platforms under the same name. Looking forward to spending more time with you all.


    00:00 Welcome Back!

    00:13 Exciting Book Announcement

    00:42 Podcast Updates and Future Plans

    01:25 Engage with the Community

    01:30 Conclusion and Farewell



    Support this podcast at — https://redcircle.com/theknowledge/donations
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    2 mins
  • 145: From Survival Mode to CEO Mode - Breaking the Cycle (ft. Christine Carrillo)
    Apr 17 2025

    David speaks with Christine Carrillo, an executive coach for early-stage CEOs and founder of The 20-Hour CEO. Christine has built three companies generating over $200M in revenue and now helps founders build lean, profitable businesses without burnout.

    They talked about:

    🏚 Growing up in poverty and becoming head of household at 14

    🛠 Navigating trauma, burnout, and building resilience

    💡 Why freedom, not money, was her ultimate definition of success

    🚀 Starting and scaling VC-backed and bootstrapped companies

    🧘🏽‍♀️ Rewriting productivity rules with the 20-Hour CEO

    🧠 The mindset shift from survival mode to CEO mode


    📜 Full transcript:

    https://theknowledge.io/christinecarrillo-2/


    🗣 Mentioned in the show:

    The 20-Hour CEO | https://www.20hourceo.com

    Butler Health | https://www.butlerhealth.co

    Techstars | https://www.techstars.com

    Kaiser Permanente | https://healthy.kaiserpermanente.org

    McKinsey & Company | https://www.mckinsey.com

    Deloitte | https://www2.deloitte.com


    👤 Connect with Christine:

    Website: https://www.christinecarrillo.com/

    Twitter: https://x.com/ChristineCarril

    LinkedIn: https://www.linkedin.com/in/christinecarrillo


    👨🏾‍💻 About David Elikwu:

    David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

    🐣 Twitter: @Delikwu / @itstheknowledge

    🌐 Website: https://www.davidelikwu.com

    📽️ Youtube: https://www.youtube.com/davidelikwu

    📸 Instagram: https://www.instagram.com/delikwu/

    🕺 TikTok: https://www.tiktok.com/@delikwu

    🎙️ Podcast: http://plnk.to/theknowledge

    📖 Free Book: https://pro.theknowledge.io/frames

    My Online Course

    🖥️ Decision Hacker: http://www.decisionhacker.io/

    Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

    The Knowledge

    📩 Newsletter: https://theknowledge.io

    The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

    My Favourite Tools

    🎞️ Descript: https://bit.ly/descript-de

    📨 Convertkit: https://bit.ly/convertkit-de

    🔰 NordVPN: https://bit.ly/nordvpn-de

    💹 Nutmeg: http://bit.ly/nutmegde

    🎧 Audible: https://bit.ly/audiblede



    Support this podcast at — https://redcircle.com/theknowledge/donations
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    37 mins
  • 144: From Football Dreams to AI Innovator (ft Alex Fefegha)
    Apr 10 2025
    David speaks with with Alex Fefegha, a creative technologist who currently works as a creative coder at Google's Arts & Culture Lab. Previously, Alex founded COMUZI, a design studio he started at 19. He also runs The Office of Art & Technology, creating games and interactive experiences.They talked about:💻 How Alex got into tech after growing up in South London⚽ Getting kicked out of a football academy put him on a new path🎵 Losing thousands trying to break into the music industry🧠 Teaching himself to code and making it his edge🤖 AI and why he says “computers are stupid”🚀 How he built COMUZI - a creative studio working on cutting-edge AI projects📜 Full transcript:https://theknowledge.io/alexfefegha-2/📹 Watch on Youtube:https://youtu.be/o6GVqRAp-qE🗣 Mentioned in the show:COMUZI | https://www.comuzi.xyz/Richie Brave | https://theknowledge.io/richiebrave-1/Tooting & Mitcham | https://www.tmunited.org/Pecan | https://www.pecan.ai/Audacity | https://www.audacityteam.org/Bonnet Football Club | https://www.bonnetbayfc.com/Wired PR | https://wired-pr.co.uk/Music X-Ray | https://www.musicxray.com/Mike McCready | https://twitter.com/mikemccreadypjA&R's | https://www.careersinmusic.com/what-is-a-r/SoundCloud | https://soundcloud.com/Feminist Internet | https://www.feministinternet.com/Digital One Dead Bot | https://www.wionews.com/world/deadbots-the-digital-soul-that-can-speak-for-you-after-your-death-478639New Inc Museum | https://www.newmuseum.org/Ross Goodwin | https://rossgoodwin.com/Es Devlin | https://esdevlin.com/Rakim the hip hop | https://en.wikipedia.org/wiki/RakimThe Thames Path 2040 | https://www.newreal.cc/artworks/the-thames-path-2040MKBHD | https://mkbhd.com/ChatGPT | https://openai.com/blog/chatgpt/👤 Connect with Alex:Website: https://lexfefegha.com/Twitter: https://x.com/lexfefeghaLinkedIn: https://www.linkedin.com/in/lexfefegha/👨🏾‍💻 About David Elikwu:David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.🐣 Twitter: @Delikwu / @itstheknowledge🌐 Website: https://www.davidelikwu.com📽️ Youtube: https://www.youtube.com/davidelikwu📸 Instagram: https://www.instagram.com/delikwu/🕺 TikTok: https://www.tiktok.com/@delikwu🎙️ Podcast: http://plnk.to/theknowledge📖 Free Book: https://pro.theknowledge.io/framesMy Online Course🖥️ Decision Hacker: http://www.decisionhacker.io/Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.The Knowledge📩 Newsletter: https://theknowledge.ioThe Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.My Favourite Tools🎞️ Descript: https://bit.ly/descript-de📨 Convertkit: https://bit.ly/convertkit-de🔰 NordVPN: https://bit.ly/nordvpn-de💹 Nutmeg: http://bit.ly/nutmegde🎧 Audible: https://bit.ly/audibledeSupport this podcast at — https://redcircle.com/theknowledge/donations
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    51 mins