Alex Taylor is an avid outdoorsman, conservationist, and author of ‘The Longest Cast: The Fly-Fishing Journey of a Lifetime.’

But he is also CEO of Cox Enterprises, one of the largest private companies in America that generates $22 billion in annual revenue.

With such power comes a lot of responsibility and influence and he has directed investments toward sustainability-focused businesses, committing more than US$2 billion to sustainable businesses focused on clean technology.

So, how can he help save the wild Atlantic salmon?

Cox acquired Loop Tackle in 2024 to ‘lead the market in innovation and in connecting customers with more experiences deeper into nature’ and he joins me on the final episode of Season 2 of The Last Salmon to tell me how he – and his companies – can make real and lasting changes to help save the salmon.

Image: https://www.asf.ca/

The Last Salmon Season 2 is supported by The Missing Salmon Alliance.

The Last Salmon, presented by actor and activist, Jim Murray MBE, offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.

For regular updates, follow the show at Instagram.com/TheLastSalmon.

As it’s that time of year again, we’re reposting our episode from December 2024 with chef and sustainable food activist, Hugh Fearnley-Whittingstall, for a special Christmas episode of The Last Salmon podcast explaining why farmed salmon should not be on your Christmas dinner table this or any year.

‘We need to hold the industry to account and provide people with alternatives,’ says Hugh. ‘The way you spend your money is a vote. Consumers have the power to affect change.’

Hugh is also critical of celebrity chefs and the media who promote and use farmed salmon.

‘Once chefs have the opportunity,’ he tells Jim. ‘And it’s often a very well-paid opportunity, to appear on television and talk about food, sell their books and promote their various businesses, that increases their responsibility to think about the quality and sustainability of the produce that they’re using and that they’re communicating to the public about.’

Hugh has a long record of opposition to farmed salmon that is unsustainably produced and he tells Jim why a bass will be coming out of his freezer for Christmas instead. Plus he has some great tips and recipe ideas for alternatives for the dinner table this Christmas.

Image: RiverCottage.net

The Last Salmon, presented by actor, artist and activist, Jim Murray, offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild Atlantic salmon.

For regular updates, follow the show at Instagram.com/TheLastSalmon.

Once abundant in England’s crystal-clear chalk rivers, our chalk stream salmon now teeter on the edge of extinction.

The chalk stream salmon is one of the rarest fish on earth and yet, after 2 million years they are at one minute to midnight.

There are a myriad of pressures and problems pushing them to the brink but there is urgent work underway to help bring them back and Charles Rangeley-Wilson, the acclaimed angling writer and river conservationist joins me on the latest episode of The Last Salmon to tell me about his love of the chalk stream salmon and why Project White Hart could be our last great hope to rekindle a salmon run that has shaped our culture, landscape, and imagination for centuries.

To find out more about Project White Hart, visit:

https://projectwhitehart.com/

The Last Salmon Season 2 is supported by The Missing Salmon Alliance.

The Last Salmon, presented by actor and activist, Jim Murray MBE, offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.

For regular updates, follow the show at Instagram.com/TheLastSalmon.