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Going to a tradeshow can be a big unlock—whether you’re an attendee, exhibitor, or just exploring an industry. Here are the core benefits, grouped by what they actually do for you:

🤝 Networking (the obvious—but powerful—one)

• Meet many decision-makers in one place (clients, partners, suppliers).
• Build face-to-face trust faster than emails or LinkedIn ever will.
• Spark unexpected connections—some of the best opportunities are unplanned.

🧠 Market & Industry Insight

• See where the industry is headed (trends, tech, design, pricing).
• Compare competitors side-by-side—what they’re selling, how they position, and what’s working.
• Attend talks, demos, and panels that compress months of learning into days.

🚀 Business Development & Sales

• Generate high-quality leads (people are there because they’re interested).
• Shorten sales cycles by having real conversations, demos, and objections handled live.
• Re-engage dormant prospects in a low-pressure environment.

🧪 Product Feedback & Validation

• Get raw, honest reactions to your product or idea.
• Test new messaging, pricing, or features quickly.
• Spot objections or confusion you wouldn’t catch internally.

📣 Brand Visibility & Credibility

• Being present signals legitimacy—especially for newer companies.
• Increase brand recall through repeated exposure across the floor.
• Press, influencers, and buyers often look for “who’s showing up.”

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Jim help inventors and entrepreneurs with getting their products from the idea stage to licensing them and selling them to major retailers. From product development and manufacturing to sales and marketing, he can be your ideal partner to help you achieve success!

His mission is to educate and assist inventors to improve their chances of succeeding with their invention ideas. Having been successful with his own product start up business, Jim understand the importance of having the proper knowledge and understanding of how to make money with your ideas.

If you need help with your invention or getting your product into retail, it’s important to work with the best! Jim Debetta has been helping inventors to successfully monetize their ideas for more than 25 years. As a former VP to one of the sharks from the hit show Shark Tank and having massive success with his own product start up, Jim can help you navigate the intricacies and pitfalls that most inventors experience!

Listen on: Apple Podcasts Spotify

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Genius Behind the PopSocket

What if a tangled pair of earbuds could change the world?

In this episode of Generations of Genius, we dive into the true story behind the PopSocket—an invention that started with two glued buttons and turned into a global phenomenon.

Meet inventor David Barnett, who didn’t give up when people laughed at his idea, when prototypes failed, or when life threw him unexpected challenges. Instead, he redesigned, reimagined, and rebuilt—over and over again.

This episode is all about persistence, problem-solving, and the power of starting small.

Because sometimes, the simplest ideas become the biggest game-changers.

Perfect for young inventors, educators, parents, and anyone who’s ever had an idea and wondered, “Could this actually work?”

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This podcast is hosted by Innovation Station LLC

On The Launch Network