The Lifetime Value of Content: How to Think Beyond ROAS
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The Lifetime Value of Content: How to Think Beyond ROAS
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What's the real return on content? In this episode of the Content Community Commerce podcast, Robbie and Tim dive deep into how one well-crafted blog post turned into a multi-channel powerhouse—generating revenue through email, boosting SEO, fueling paid ads, and driving social shares. Learn why good marketing doesn't happen in a vacuum, how to collaborate across teams and vendors, and why messy attribution might just be a sign you're doing things right. Whether you're managing content, email, or paid media, this episode will help you better communicate content's true value to stakeholders and get more from the assets you already have.
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