In this episode of The Lift, hosts Mark Evans and James MacArthur are joined by RevOps leader Anne Pao, founder of Ignite Consulting.

With over 20 years of experience in shaping go-to-market strategies, Anne shares her journey in scaling businesses and her recent achievements, including co-leading the Women of Pavilion Group and preparing for a major summit.

She delves into vital topics like sales and marketing alignment, forecasting accuracy, and the nuances of fractional RevOps work.

The discussion extends to best practices and the importance of storytelling and strategic thinking in maintaining relevance in the evolving landscape of RevOps.

Anne also offers practical advice for RevOps professionals looking to future-proof their careers.

Pricing isn’t just about numbers — it’s about agility, storytelling, and survival in an AI-driven world.

In this episode of The Lift by Nue, host Mark Evans sits down with Dan Balcauski, founder of Product Tranquility and one of SaaS’s top pricing experts. Together, they unpack how AI, hybrid go-to-market motions, and volatile costs are transforming how software companies price, package, and scale.

From the death of static seat-based pricing to the rise of hybrid and API-driven models, this episode explores:

Why AI is rewriting the economics of SaaS

• How pricing agility becomes the new growth engine
• What smart companies are doing to align value, cost, and customer perception
• Why communication and transparency matter more than ever

If you’re rethinking your pricing model or wondering how to monetize AI-era products responsibly — this one’s for you.

In this episode of The Lift, host Mark Evans sits down with Nue CFO Brian Keare and Ben Murray, widely known as The SaaS CFO.

Together, they dive into the evolving role of the CFO in today’s complex SaaS landscape, where usage-based pricing, PLG, and hybrid revenue models are rewriting the playbook.

Ben shares lessons from building one of the most trusted SaaS finance communities, with over 90K subscribers, while Brian brings an operator’s perspective on how finance leaders can modernize their tech stack, reduce revenue leakage, and align with GTM teams.

They also explore how CFOs can balance the pressures of efficiency and growth, the rise of AI in back-office systems, and the importance of unifying sales, finance, and operations around a single source of truth.

From practical frameworks for evaluating SaaS metrics to the cultural role of the CFO as a growth enabler, this discussion highlights what it takes to thrive as a finance leader in the modern era of SaaS.