Joe Blackburn and Jason Croft cut through the AI hype to reveal where business owners should actually focus their energy in 2026.

Joe challenges the mainstream narrative by asking the question nobody else is asking: Where's the MUST in your business?

Because people do what they must... not what they should.

Jason brings real-world predictions about AI's integration into daily operations... while Joe keeps it grounded in practical implementation challenges.

Learn how to identify your top three daily frustrations and use them as your AI testing ground. Discover why quarterly AI projects might be more effective than trying to overhaul everything at once. And find out whether your business needs an "AI quarterback" to stay ahead of the curve.

This episode shows you how to stop treating AI like a distant problem you'll deal with "someday"... and start making strategic moves that actually move the needle.

By the end, you'll know exactly which ONE thing to attack with AI in your business right now.

Find all the show notes and links here: https://www.thelionsedge.show/21

You're wasting your time grinding for clients who treat every dollar like their last.

In this episode, Joe breaks down why moving upmarket isn't just some bougie strategy - it's survival. He'll walk you through the mechanics of why selling a $10K offer takes the same effort as closing $100K... so why the hell are you choosing the harder path?

Jason Croft jumps in with the tactical side - showing you how to actually DEMONSTRATE your value to higher-end clients without getting caught in imposter syndrome bullshit.

Here's what you'll learn:

• Why mechanically, all clients require the same work (but some pay 10X more)

• How to find your "sweet spot" market where you deliver maximum value without needing a fortune 500 team

• The 20% price increase hack that actually makes delivery EASIER

• Why self-made rich people are more likely to give you a shot than you think

• How to escape the "I need cheaper clients" trap that's killing your business

Joe gets raw about his own mistakes staying in lower markets too long...

And shares the specific moment he realized he was doing favors just by taking certain calls.

This is Joe's blueprint for building a profitable gusher by refusing to compete on price.

Fair warning: If you're attached to "helping everyone" and keeping prices low... this episode's gonna piss you off.

But if you're ready to stop trading hours for dollars and start playing a bigger game?

Hit play.

Find all the show notes and links here: https://www.thelionsedge.show/20

Most people think they're "hungry" for success.

They're lying to themselves.

And Joe Blackburn's about to call out exactly why that comfort zone is gonna bite you in the ass when you hit your 50s and 60s.

In this episode of The Lion's Edge, Joe breaks down the brutal truth about what separates real business owners from people just playing pretend...

While Jason digs into how you actually CULTIVATE these traits (without being delusional about where you're starting from).

Here's what you'll learn:

• The "B-VAM" framework Joe uses to evaluate every entrepreneur he works with (and why most people fail this test miserably)

• How to know if you're dangerously "okay" right now... and why that's the WORST place to be

• The difference between confidence and being humble enough to actually learn something

• Why AI is about to make your IQ worthless... and what's gonna matter instead

• How to stop being a victim of problems and start being a solver of them (this alone will make you stupid valuable)

• The momentum secret that keeps winners winning (even when shit gets hard)

Joe doesn't hold back on this one.

He'll piss some people off.

But if you're willing to look in the mirror and ask yourself the hard questions...

This episode might be the wake-up call that changes everything.

Watch it. Learn from it. Then go DO something with it.

Find all the show notes and links here: https://www.thelionsedge.show/19