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The Lisa Bean Podcast

The Lisa Bean Podcast

Written by: Lisa Bean
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MOTIVATIONAL PODCAST FOR BUSINESS OWNERS. Face the true of who you are, use the gifts you've been given and go all in on making your purpose your life. Hygiene & Healthy Living Psychology Psychology & Mental Health Self-Help Success
Episodes
  • Reach, Brand, Sales. Can you answer THESE three questions?

    Reach, Brand, Sales. Can you answer THESE three questions?
    Mar 11 2026
    In order to grow your business as an entrepreneur, you must have a clear answer for these three questions: What are you doing to reach into new markets?How are you build a strong reputation for providing value in those new markets?How are you inviting people to buy? Finding the answer to these questions is a lot about experimentation in the beginning. You begin with a hypothesis, which says: "I think that if I turn up here, in this way, and offer this service, people will buy". This is not only about making informed decisions between multiple options, it's about going out and testing your hypothesis in real life, in the market. You test that hypothesis, get feedback, tweak and go again. You keep doing this until you have the answer, then you repeat that. This video was filmed at a recent DARETOGROW / Live event. I introduce the model, explain each stage, and encourgage business owners to find and test the three levels in their own business. What's Covered in This Episode: 00:00 – The only three things required to turn on sales 00:45 – What "Reach" actually means (and why strangers matter) 02:30 – Why shouting in the wrong room kills sales 04:10 – Brand is not logos, PR or aesthetics 06:00 – Why unclear websites repel buyers 08:30 – Sales as a separate, deliberate activity 11:20 – The signature programme model 14:30 – Selling without a fancy website 17:00 – "Whatever it takes" and finishing the thing 19:40 – The one exercise every business owner must do – REACH: Why Strangers Are the Only Way You Grow Lisa is very clear about this: If strangers are not finding you, your business will not grow. Full stop. Reach means breaking into new markets — getting in front of people who have never heard of you before but already want what you sell. There are people right now: Searching Asking Enquiring Buying And if they're not buying from you, it's not because they don't want your solution. It's because they didn't find you. Lisa uses a simple metaphor: A man on a market shouting "Potatoes! Two dozen!" That's business. But: A food market for that product beats a general market Saturday beats Monday (more footfall) 9–5 beats 3am (when people are shopping) Yet most business owners keep "showing up" in rooms where their customers aren't even there — because it feels cosy, familiar, and safe. BRAND: How do you Build Trust, Quickly? Brand isn't just: Logos PR tags "As seen in" badges Brand is what someone experiences after Reach has worked. It's what happens when they: Click your Instagram Click your YouTube Visit your website Watch something Read something They should instantly understand: Your approach Your methodology What makes you different Who you help How you think The brand of trust you build should do the heavy lifting before the call. For example: SALES: Inviting Customers to the Next Step Sales is a separate activity from reach and brand building. Sales is where you say: "Here's the offer" "Here's what it is" "Here's the price" "Here's how to begin" Lisa believes every business should have: One signature programme A clear upsell A clear downsell Everything else is: A lead magnet A paid trial A micro-offer An innovation This is because of the time involved in producing these offers. A lot of early entrepreneurs make the mistake of spreading themselves too thinly and never having the time to truly focus on learning to sell one thing well. A Challenge: Can you write one sentence or one short paragraph for each of these: 1. REACH How are new potential clients finding you? Examples: "I attend six networking events a month." "I speak at two events every month." "I post Instagram Reels (trial mode) and reach 500 new people weekly." "My impressions are growing month on month." If you can't show this – growth will not happen. 2. BRAND What can people click, watch, or read to understand you? What explains your process? Where do they hear what you think? What demonstrate how you work? What makes you you? 3. SALES What pulls new customers to the front of the room? It could be: A webinar A discovery call A programme start date An invitation to talk Final Thought Sales don't turn on by accident. They turn on when: Strangers find you People understand the value you offer You invite them to buy Reach. Brand. Sales. Three separate skills. Three separate activities.
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    8 mins
  • Google's Most Asked Questions About Business: Money, Selling & Mindset

    Google's Most Asked Questions About Business: Money, Selling & Mindset
    Dec 18 2025
    "If it feels harder than it should… you're probably on the right track in the beginning." In this episode, let's tackle the questions business owners are typing into Google. From doing everything yourself, to charging your worth, burning out, fearing failure and feeling like an "imposter", let's look at what it really takes to make money in business - and why most people quit just before it starts working. 🎥 Watch the episode on YouTube What's Covered in This Episode (Timestamps) 00:00 – Why "doing everything yourself" is normal (at the start)00:25 – The structure chart no one ever writes (but should)01:10 – "I have too many ideas" and why creativity is both a gift and a curse02:13 – Why starting new ideas keeps resetting your success02:37 – Charging your worth: confidence vs competence03:20 – Burnout: why it happens and how to stop it04:25 – If your products aren't selling, it's a marketing problem05:53 – Fear of failure and why business is only ever a hypothesis07:22 – What Lisa actually teaches (no vegan recipes involved)07:46 – Imposter syndrome doesn't exist (according to Lisa)09:03 – What really stops people achieving their goals09:47 – The biggest opportunity in business right now "I'm Doing Everything Myself" — Why That's Not Actually the Problem One of the most common frustrations business owners raise is: "The problem with my business is I'm doing everything myself." Lisa's response is refreshingly grounded. In the beginning, that's not a failure - it's reality. Before you can delegate, you need enough margin to: Pay yourselfPay the businessPay another human being That's the order. The mistake? Assuming you should already be outsourcing before the business can sustain it. Try this to inspire yourself: Write a structure chart, showing: Who you'll hire in 12 monthsWho you'll hire in 2 yearsWhat their role isWhat their objectives are "Is something about that that makes it real," Lisa says. In the meantime: Use freelancersHire VAsUse platforms like People Per HourLeverage technology (schedulers, AI tools, content repurposing) But until you can afford to pay someone properly? "Do the work. Do the frickin' work." The Real Cost of "Too Many Ideas" Another Google favourite: "The problem with my business is I have too many ideas." Lisa doesn't see creativity as the enemy. In fact, she links it directly to entrepreneurship — particularly for neurodivergent founders. Creativity is the gift. Lack of completion is the curse. Here's the hard truth Lisa delivers: You cannot have all of these ideas and hope to be successful. There is a straight line between: A visionA projectDeliveryRepetition If you keep changing the course, the offer, the format, or the idea - you keep starting from zero. This is the teachable moment most people avoid: Every time you start a brand new idea, you reset your progress. Lisa explains that success comes from: Repeating the same course until it sellsUsing the same social media platform / format until it worksLetting creativity sit within the project — not outside of it If you stop, start again, and never finish — you never build momentum. Charging Your Worth: Confidence or Competence? "I'm scared to charge my worth." Lisa's take is controversial — and necessary. If you can't fill your diary at your current price, raising your rates won't fix that. Instead: Fill your diaryBuild confidenceGain experienceCollect testimonialsThen raise your prices And here's the uncomfortable question Lisa asks: "Are you genuinely worth that amount?" If the answer is yes — then it's mindset work: TherapyCoachingMoney beliefsSelf-worth But if the answer is no? That's not mindset. That's competence or marketing. And those problems require different solutions. Burnout Isn't About Working Too Hard — It's About Reward Lisa is blunt about burnout: People don't burn out because they're working hard. They burn out because the reward doesn't match the work. Living at the edge of your ability for years without enough return will break you. Her solutions are practical, not glamorous: Slow downExtend timelinesGet supportGet a job if neededSell a "bucket and spade" service you're already good at to get cash flowing again There is nothing wrong with stabilising yourself while you build. Burnout happens when: You can't recalibrateYou can't remind yourself what it's worthYou never get to breathe and refresh If Your Products Aren't Selling, It's Marketing. Full Stop. That is the problem with everyone's business. If your products aren't selling, you don't understand marketing yet. Marketing starts with one question: Who is the customer that will give me money for this? Not: "My customers are broke""My customers are burnt out" Because if they can't buy — they're not your customer. Then you ask: What are they really buying?What problem is this solving? Lisa explains that people don't buy "business coaching" — they buy: ...
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    11 mins
  • I Put On My Dream Show – Here's What I Learnt

    I Put On My Dream Show – Here's What I Learnt
    Mar 11 2026

    A few weeks ago I did something I've never done before. I put on my first ever theatre-style business show: Laugh or You'll Cry.

    A full script. Lighting cues. Sound cues. Slide timing. Jokes I had to actually write and rehearse.

    For someone whose speaking style is usually "a few bullet points and make the rest up as you go along", this pushed me right to the edge of my ability.

    But what surprised me the most wasn't the logistics of putting on a show… it was what it did to my nervous system.

    In this episode, I'm taking you behind the scenes of the experience and sharing a huge lesson about business, dreams, and how the commercial side of your business actually funds the life you want to create.

    Because here's the truth most entrepreneurs need to hear:

    Your business funds your dreams… until your dreams can fund your life.

    At the start of business, you don't have a reputation.
    You don't have proof.
    You don't have a community behind you yet.

    So you can't trade on reputation.

    You have to trade on value.

    You have to do the thing first, gather the evidence, and then use that evidence to grow the opportunity.

    That's why you can't cheat the process.

    And why chasing a big dream will always take you to the edge of what you think you're capable of.

    Most people turn away from that edge.

    But if you can sit in that discomfort and see it through… you don't walk away the same person who started.

    What's Covered in This Episode (Timestamps)

    00:00 – Why I decided to put on a theatre-style business show
    00:30 – The idea behind Laugh or You'll Cry and what I wanted the audience to feel
    01:15 – The reality of producing a scripted show (lighting, sound, slides and timing)
    02:18 – Why this pushed me far outside my normal speaking style
    02:36 – The unexpected impact it had on my nervous system and business focus
    03:14 – Writing jokes for the first time and the pressure of not knowing if they'll land
    04:05 – Why pushing your dreams will take you beyond anything you've experienced before
    05:00 – The moment you become a different person after doing something hard
    06:06 – Why failure becomes less scary when you change the story you tell yourself
    06:55 – The biggest business lesson from putting on this show
    07:02 – The difference between your commercial model and your dream
    07:29 – Why you can't trade on reputation when you're just starting out
    08:05 – Why you must gather evidence before opportunities grow
    08:29 – How small audiences are actually the path to bigger stages
    08:57 – Why following your dream will always take you to the edge of your ability

    If you're building a business and trying to balance what makes money with what really matters to you, this episode will help you understand why the two don't always align at the beginning — and why that's completely normal.

    Subscribe for more honest conversations about building a business, making money, and doing work that actually means something.
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    10 mins
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