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The Little Questions

The Little Questions

Written by: Apella Advisors
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 Welcome to The Little Questions podcast from Apella Advisors. In each episode, we tackle a critical little question, covering topics from across the world of communications, corporate affairs and beyond.Apella Advisors 2021. All rights reserved. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • PR Heroes and Villains of 2025

    PR Heroes and Villains of 2025
    Jan 7 2026

    Welcome to the fourth annual Little Questions PR Heroes and Villains. This is our excuse to look back over the year that was and consider who nailed their comms and who jumped straight into the proverbial pile of steaming.

    In previous years we've considered 'Shania Train', Elon Musk, Flaco the Eagle Owl, Bradford and even Ryan Gosling, well for pretty much just being Ryan Gosling! Joining Jenny Scott to peruse this years shortlist are the Grinches of the comms world, Andrew Brown and Matt Young.

    This podcast was hosted by:

    Jenny Scott; This episode is hosted by Jenny Scott, partner at Apella. Jenny is a former Executive Director of Communications at the Bank of England and former advisor to the Governor. Jenny was economics and politics correspondent for the BBC and presenter of the Daily Politics. Trustee of Pro Bono Economics.

    Andrew Brown; formerly Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years' experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

    Matt Young has 25 years of experience across media relations, public affairs, regulatory development, employee engagement, brand development, competition and CSR. Group corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA. You can get in touch by emailing podcast@apellaadvisors.com and please consider leaving us a review.

    Find out more at apellaadvisors.com.

    This podcast is produced by The Podcast Coach.
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    41 mins
  • "Bonkers" Valuations: Nick Clegg on the AI Bubble and why Europe can't beat China in the AI race

    "Bonkers" Valuations: Nick Clegg on the AI Bubble and why Europe can't beat China in the AI race
    Dec 10 2025
    In front of a live audience, Apella Advisors' Jenny Scott sits down with Nick Clegg - former Deputy Prime Minister and former President of Global Affairs at Meta - to cut through the noise surrounding Artificial Intelligence.
    Fresh from his time in Silicon Valley and the release of his new book, How to Save the Internet, Nick joins Jenny to dismantle the "bonkers" valuations of the current AI bubble and the geopolitical "Grand Canyon" opening up between American innovation and European regulation. From the practical implications for corporate affairs to the societal dangers of "friendship as a service," this episode offers a candid look at whether AI is the new industrial revolution or just a very expensive search engine. Nick also offers some practical advice and explains why corporate leaders should stop treating AI as a "thing" to be installed and start playing with the tools to understand them as a general-purpose accelerant. He also touches on his future post-politics, post-Meta ambition to solve the lack of growth capital that forces European startups to flee to California.
    This episode is hosted by Jenny Scott, partner at Apella. Jenny is a former Executive Director of Communications at the Bank of England and co-lead for Bank wide strategy. Advisor to the Governor, sat on the Bank's executive committee and risk committee. Formerly economics and politics correspondent for the BBC and presenter of the Daily Politics. Trustee of Pro Bono Economics.
    You can get in touch by emailing podcast@apellaadvisors.com and please consider leaving us a review.

    This podcast is produced by The Podcast Coach.
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    53 mins
  • Client Britain – A Reputation Repair Job for a Slightly Frayed Nation

    Client Britain – A Reputation Repair Job for a Slightly Frayed Nation
    Nov 26 2025

    Normally, we spend our days advising big organisations on how to rebuild trust, explain themselves better, and stop setting fire to their reputations. But today we've taken on a new client. A tricky one. With the sort of knotty challenge we love at Apella Towers. Legacy brand. Huge heritage. Slightly confused about what it stands for.

    Name of the client: Britain.

    It's a high-maintenance account, this one. Constant leadership churn, outdated assets, no clear narrative architecture, and absolutely no budget. So probably pro-bono then?

    That's before you even get into the stakeholder relations — the EU, the US, the Commonwealth, the neighbours up North. It's a crowded contact sheet. Let's see what they've sent us.

    Brace yourselves.

    This episode is hosted by Matt Young and Andrew Brown.
    Matt Young has 25 years of experience across media relations, public affairs, regulatory development, employee engagement, brand development, competition and CSR. Group corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

    Andrew Brown; formerly Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years' experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.
    You can get in touch by emailing podcast@apellaadvisors.com and please consider leaving us a review.

    This podcast is produced by The Podcast Coach.
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    23 mins
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