Video expert Graham Kuhn breaks down what actually makes video work, and why most marketing videos miss the mark.In this interview, Graham Kuhn shares how businesses can stop treating video like a trend and start using it as a real trust-building tool.Instead of chasing algorithms or overproducing content, Graham focuses on clarity, authentic storytelling, and using video intentionally so it actually connects with real people.In this conversation, we cover:• What most businesses get wrong before they ever hit record• How to sound natural on camera without scripting yourself into boredom• Why authenticity consistently outperforms polished perfection• How to use video to build trust faster with your audience• A smarter way to think about video as a long-term assetIf you’re a business owner, entrepreneur, or creator who knows video matters but feels stuck or frustrated with results, this conversation will give you a clearer path forward.👉 Connect with GrahamLinkedIn: https://www.linkedin.com/in/gkuhn1/Website: https://www.focusfilms.com/And Drop a comment with your biggest takeaway or what’s holding you back from using video consistently.And for more Warm Marketing content, visit www.LiveLocalWarmMarketing.com

Most marketing advice tells you how to attract more people.

This episode shows you how to attract the right people by repelling everyone else.

In this Live Local Office Hours session, I break down what I call The Magnetic Filter, a three-layer framework that helps entrepreneurs, marketers, and business owners stop chasing beige audiences and start building a brand that pulls in high-value, aligned clients who actually respect your time, your process, and your pricing.

If you are tired of “vampire clients” who drain your energy, ask for discounts, and ignore your systems, this episode is your wake-up call.

Here is what we cover:

1. The Anti-Avatar (Repulsion)
Why speaking to everyone makes your message invisible. Learn how to create “Not For You” posts, values stakes, and effort gates that quietly screen out the wrong people before they ever DM you.

2. The Origin Bridge (Relatability)
How to stop looking like a polished expert and start looking like a human your audience trusts. We walk through the Day Zero story, myth vs fact content, and how to use a shared enemy to instantly build connection.

3. The Level 2 Filter (Sophistication)
Why beginner content attracts beginners. Learn how to skip the basics, use “inside baseball” hooks, and speak directly to people who are already in the game but stuck on the nuance.

We finish with a Filter Audit you can run on your own brand today:
Who in your audience drains your energy?
What industry standard do you secretly disagree with?
If you could only work with five people this year, how would your marketing change?

This is not about more leads. This is about better conversations, better clients, and a business that actually fits your life.

If you are building a brand in a noisy, AI-saturated, copy-paste world and want your marketing to feel human again, this episode is for you.

Are you a leader or creator looking to cut through the noise and build a brand that lasts? In this episode, I sit down with Ray Hartjen, a marketing strategist, best-selling author, and master storyteller, to pull back the curtain on how to use narrative to dominate any industry. From SaaS and investment banking to professional racing and best-selling thrillers, Ray has proven that the right story is the ultimate competitive advantage.We dive deep into Ray’s "Immaculate Marketing" philosophy and his "Punch Today in the Face" mindset. Ray shares how he has navigated a five-decade career by constantly pivoting and why storytelling remains the only constant in a rapidly changing market. Whether you're building a business or facing personal adversity, Ray’s insights on resilience and brand authority are a masterclass in grit.In this video, you’ll learn:Storytelling as a Strategy: Why storytelling isn’t just "fluff", it’s the foundational tool for authority in everything from tech to sports.The Art of the Pivot: How to successfully transition your expertise across wildly different industries (and why your "tribe" is your greatest asset).#PunchTodayInTheFace: How to cultivate a relentless, resilient mindset when facing professional setbacks or personal health battles.Writing for Authority: Ray’s process for publishing best-sellers and how a book can become your most powerful business card.Connect with Ray Hartjen: Website: https://rayhartjen.com/ LinkedIn: https://www.linkedin.com/in/rayhartjen/ Ray’s Books: https://rayhartjen.com/store