Lucy Patterson explores the cultural shift in visibility and identity of women over fifty, challenging outdated systems and highlighting the economic and social power of this demographic.

This episode delves into how, as the longevity economy grows, aging women are redefining relevance, visibility, and influence in society.

Whilst the fashion industry has acknowledged this, why are some industries still slow to take action as a result?

Key topics:

Cultural visibility of older women.

The longevity economy and market shifts.

Redefining identity and aging.

Systems and media representation of women over fifty.

Resources:

The Long Game with Lucy Patterson

LinkedIn

The Devil Wears Prada 2

Keywords:

women over fifty, visibility, aging, culture, longevity economy, identity, systems redesign, media representation, generational shifts, marketing, the devil wears prada 2, cannes film festival

Join Lucy, one of the co-hosts of the award-winning podcast 'A Beginner's Guide to Design Thinking' as she introduces her new podcast 'The Long Game with Lucy Patterson'.

A podcast for people noticing that the old systems feelincreasingly out of sync with the lives we’re actually living.

Expanding on her work in design thinking, she explores conversations based on the growing longevity economy and the intricacies of being alive at a point where human beings are suddenly living much longer lives than many of our institutions were ever built for.

This podcast is where Lucy and her guests process what this means from a design and cultural perspective. So join her for honest, intelligent conversations about identity, systems, culture, curiosity, and building lives and ideas that can actually last.

We’re all living longer. So we all need to get better at playing the long game.

Be sure to hit follow so you never miss an episode!

Episode 1 drops Monday 1st June 2026.

You can also find ⁠Lucy on Substack⁠ where she writes about the same topic.