In this episode of the Loop Marketing Podcast, host Elise Stiefferman discusses the critical role of data in modern marketing with Rodney Perry, president of Coegi Canada. With over 20 years of digital marketing experience, Rodney shares insights on how brands can effectively utilize their data assets to drive smarter marketing decisions amid tightening privacy regulations.

The conversation delves into creating value from data, integrating insights across teams, and building comprehensive data strategies that enhance business intelligence. Rodney also emphasizes the importance of breaking down organizational silos and focusing on customer-centric data strategies.

Tune in to learn actionable steps for improving data utilization and measuring campaign effectiveness while maintaining consumer privacy.

00:00 Introduction to the Loop Marketing Podcast

00:58 The Importance of Data in Modern Marketing

02:02 Challenges in Data Collection and Utilization

07:22 Breaking Down Organizational Silos

08:36 Building a Data Strategy

10:31 Custom Audience Strategies

15:01 Privacy and Compliance in Data Management

19:52 Coegi's Approach to Data Strategy

24:15 Future Trends in Data-Driven Marketing

26:20 Final Thoughts and Key Takeaways

30:00 Conclusion and Farewell

About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/

Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/

Join host Elise Stiefferman on the Loop Marketing Podcast as she dives into the unique characteristics of Midwestern consumer behavior in the episode 'Midwest Matters: Tapping into Regional Buying Behaviors.' Featuring insights from Scott Beck, Lisa Merlotti, and Jenny Gawlick, discover why the Midwest is crucial for marketers and how to align brand values for success.

Explore the pioneering spirit, seasonal influences, and community-focused strategies that set the Midwest apart. Learn how to build trust with Midwestern consumers and why partnering with Midwestern-based agencies can be a game changer for your marketing strategy.

Don't miss this in-depth discussion on regional buying behaviors and actionable marketing insights!

00:00 Welcome to the Loop Marketing Podcast

00:34 Introducing Our Expert Guests

01:24 Unique Characteristics of Midwestern Markets

04:19 Consumer Behaviors in the Midwest

08:48 The Importance of Community and Trust

15:04 Challenges in Marketing to the Midwest

24:30 Opportunities for Innovation in the Midwest

31:28 Benefits of Partnering with Midwestern Agencies

39:07 Conclusion and Final Thoughts

#digitaladvertising #digitalmarketing #midwest

- - -

About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:

https://coegipartners.com/approach/

Read more on our blog:

https://coegipartners.com/thoughtspace/

Follow us on LinkedIn:

https://www.linkedin.com/company/coegi-llc/