Spirits are high as the MHW team celebrates 30 years of serving clients in the beverage alcohol industry. Host Jimmy Moreland welcomes the largest panel ever assembled on the podcast, including cohosts Brigid McCabe and Cassidy Poe. Longtime listeners will recognize podcast alums Scott Saul and Maryann Pisani, and we hear from Debra Rosen, Tonya Romero, Lauren Jankiewicz, Dawn Cavallo, Fanny Cuevas, Alexandra Morey, and Cheryl Tittle.

More info about MHW at https://www.mhwltd.com/
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On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory."

Find out more about 11C and Co. | Website

Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021

More info about MHW at https://www.mhwltd.com/
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New brands face all kinds of challenges, and frequently lack access to tools and talent that more established brands have. MHW's Brigid McCabe and host Jimmy Moreland connect with Tim Houston, founder of Vertical Beverage Group, to hear insights from a long career in bev alc and other industries, and what he feels we can look forward to as non-alc and THC-infused beverages continue to grow their market shares.

Find out more about Vertical Beverage Group | Website

Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021

More info about MHW at https://www.mhwltd.com/
Follow us! LinkedIn | Instagram