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The MIT Press Podcast

The MIT Press Podcast

Written by: The MIT Press
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 Interviews with authors of MIT Press books.Copyright 2018 mitpress. All rights reserved.
Episodes
  • Raiford Guins, "King PONG: How Atari Bounced Across Markets to Make Millions" (MIT Press, 2026)

    Raiford Guins, "King PONG: How Atari Bounced Across Markets to Make Millions" (MIT Press, 2026)
    Feb 20 2026
    PONG is one of the longest- and most consistently circulating video games. Released in 1972, it remains at our fingertips as Android or iOS app, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s PONG encapsulates far more than the history of a video game and an iconic game company. King PONG: How Atari Bounced Across Markets to Make Millions (MIT Press, 2026) is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Professor Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.The author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Professor Guins brings us a unique history that reconsiders the launch of Atari’s PONG through the lens of the company’s business practices. He follows the young Silicon Valley startup from its early days of positioning its new product within the existing coin-op amusement industry to its establishment of a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.
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    1 hr and 15 mins
  • W. Patrick McCray, "README: A Bookish History of Computing from Electronic Brains to Everything Machines" (MIT Press, 2025)

    W. Patrick McCray, "README: A Bookish History of Computing from Electronic Brains to Everything Machines" (MIT Press, 2025)
    Feb 19 2026
    In README: A Bookish History of Computing from Electronic Brains to Everything Machines (MIT Press, 2025), historian Dr. Patrick McCray argues that in order for computers to become ubiquitous, people first had to become interested in them, learn about them, and take the machines seriously. A powerful catalyst for this transformation was, ironically, one of the oldest information technologies we have: books. The author uses a carefully chosen selection of books, some iconic and others obscure, to describe this technological revolution as it unfolded in the half-century after 1945. The book begins with a fundamental question: How does a new technology become well known and widespread? Dr. McCray answers this by using books as a window into significant moments in the history of computing, publishing, and American culture.README offers a literary history of computers and, more broadly, information technologies between World War II and the dot-com crash of the early 21st century. From the electronic brains and cybernetics craze of the 1940s to the birth of AI, the rise of the personal computer, and the internet-driven financial frenzy of the 1990s, books have proven a durable and essential way for people to learn how to use and think about computers. By offering a readable half-century of bookish history, README explains how computers became popular and pervasive. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.
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    48 mins
  • Javiera Barandiaran, "Living Minerals: Nature, Trade, and Power in the Race for Lithium" (MIT Press, 2026)

    Javiera Barandiaran, "Living Minerals: Nature, Trade, and Power in the Race for Lithium" (MIT Press, 2026)
    Feb 13 2026
    A sobering investigation of the rush for lithium for electric vehicles, the problematic history of lithium mining, and the consequences for sustainability. Consumers today are buying electric vehicles with lithium-ion batteries motivated by the belief that they are doing good and decarbonizing society. But is sustainable lithium extraction possible? In Living Minerals, Javiera Barandiarán examines the history of lithium mining and uses during the twentieth century, with a specific focus on the two oldest brine-lithium mines: Silver Peak, Nevada, and Salar de Atacama, Chile, where lithium is found as one more element in a liquid mix of salts, minerals, and organisms. For six decades, mining experts have failed to ask about water usage, about waste or brine leakage, and about the ecosystem impacts in delicate deserts. Instead, they have relied on various fictions about the size of reserves, the fate of leaked brine, or the value of waste in facilitating mine development. These fictions, rooted in brine-lithium’s material qualities, could be sustained thanks to powerful mining memories that celebrated resource nationalism. Unique in its historical and multidimensional approach to minerals and mining, based on the novel Rights of Nature paradigm, and using new archival materials from both Chile and the US, the book argues that decarbonizing society requires that we reckon with these realities—or risk deepening our dependency on an unsustainable mining industry. Javiera Barandiarán is Associate Professor in the Global Studies program at the University of California, Santa Barbara.  Sandra Elizabeth is a graduate student enrolled at the Department of Sociology in Shiv Nadar University, Delhi- NCR. Her research relates to water- control projects implemented in a low- lying, deltaic region in South- West Indian state of Kerala called Kuttanad– which is dubbed as the state’s rice granary. She can be reached out on X
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    54 mins
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