Summary

In this episode of the Market My STR show, Scott Hill and Jeremy Levine discuss the essential components of running a successful property management business. They delve into the four pillars of elite property performance, which include property maintenance, revenue management, marketing strategies, and hospitality. The conversation emphasizes the importance of technology and processes in maximizing property performance and enhancing guest experiences. They also share insights on effective communication, the significance of welcome videos, and the value of nurturing relationships with past guests. The episode concludes with plans for future growth and the introduction of new segments.

Takeaways

• Marketing is one of the four pillars of running an elite property.
• Elite property performance relies on repeatable processes and technology.
• Revenue management software is essential for maximizing income.
• Effective marketing requires targeting the right audience with tailored messaging.
• Hospitality begins at the booking stage with proactive communication.
• Welcome videos can enhance guest comfort and reduce buyer's remorse.
• Digital guidebooks improve guest experience and provide essential information.
• Regular inspections ensure property quality and guest satisfaction.
• Building relationships with local partners enhances service delivery.
• Nurturing past guests can lead to repeat bookings.

Sound Bites

"Hospitality begins at the booking stage."

"Welcome videos enhance guest comfort."

"Digital guidebooks improve guest experience."

Chapters

00:00 Introduction to Market My STR and Co-Hosting

01:49 Totally Off Topic: Learning to Sing

05:23 The Four Pillars of Elite Property Performance

10:00 Delivering Elite Property Performance

12:50 Delivering Elite Revenue Performance

18:17 Delivering Elite Marketing Performance

23:02 The Importance of Off-Platform Marketing

24:39 Nurturing Guest Relationships

27:45 Creating a Memorable Guest Experience

32:08 Utilizing Technology for Guest Engagement

36:59 Streamlining Outreach and Lead Generation

Other Ways to listen to/watch our podcast:

• Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQ
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944
• YouTube: https://www.youtube.com/@MarketMyCO/playlists
• Facebook: https://www.facebook.com/marketmystr

Summary

In this episode, Scott Hill and Jeremy Levine discuss their goals for 2026, focusing on short-term rental management and co-hosting. They outline their strategies for achieving these goals, including content creation, cold calling, and enhancing their sales process. The conversation also delves into the importance of delivering elite property performance, revenue performance, and hospitality, emphasizing the need for effective marketing strategies. They share insights on using tools like Captions I.O. to streamline their content creation process and the significance of accountability in achieving their objectives.

Takeaways

We plan to have 10 listings under management by the end of the year.

Setting SMART goals helps in achieving targets effectively.

Cold calling is essential for acquiring new clients.

Publishing content regularly is crucial for visibility.

Accountability partners can help keep you on track.

Understanding client needs is key to successful management.

Elite hospitality can significantly enhance guest experience.

Using technology can streamline operations and marketing.

Building relationships with clients is vital for business growth.

Regularly reviewing and adjusting strategies is necessary for success.

Chapters

00:00 2026 Goals for Ultvare

11:34 Four Questions Every Rental Manager Must Answer

17:59 Captions I.O. and Its Impact on Property Management

22:33 Core Components of Property Management

23:30 The Importance of Revenue Management and Marketing

24:20 Delivering Elite Hospitality

27:55 Operational Strategies for Exceptional Guest Experience

30:33 The Role of Inspections in Hospitality

32:24 Concierge Services and Enhanced Guest Experience

33:27 Reflecting on Client Engagement Strategies

37:43 Utilizing Technology for Content Creation

Other Ways to listen to/watch our podcast:Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944YouTube: https://www.youtube.com/@MarketMyCO/playlistsFacebook: https://www.facebook.com/marketmystr

Summary

In this episode of the Market My STR Show, hosts Scott Hill and Jeremy Levine welcome Michael Saade, a successful co-host in the short-term rental industry. They discuss Michael's journey into short-term rentals, the evolution of his business model, and the importance of guest experience. The conversation also covers challenges in co-hosting, client acquisition strategies, and the role of technology in managing properties. Michael shares insights on the Lake Tahoe market, trends for the future, and the significance of maintaining a balance between growth and quality service. The episode concludes with a rapid-fire Q&A session, highlighting key takeaways for new and experienced hosts alike.

Takeaways

• The importance of direct bookings for short-term rental success.
• Co-hosting can be a viable business model for property management.
• Understanding guest experience is crucial for success in STRs.
• Cold calling is an effective strategy for acquiring new clients.
• Technology plays a significant role in streamlining operations.
• Maintaining a high level of guest service is essential for positive reviews.
• Investing in quality amenities can enhance guest satisfaction.
• Summer bookings often outperform winter bookings in Tahoe.
• Business development should be a daily focus for STR owners.
• Balancing growth with quality service is key to long-term success.

Chapters

00:00 Introduction and Welcome

02:54 The Journey of Co-Hosting

05:50 Michael's Background and Entry into STRs

09:03 Business Model Evolution

11:58 Challenges in Co-Hosting

14:53 Client Acquisition Strategies

17:54 Technology in Short-Term Rentals

20:54 Guest Experience and Property Management

23:43 Future Goals and Growth Plans

26:46 Rapid Fire Q&A with Michael

49:39 Closing Thoughts and Parting Words

Other Ways to listen to/watch our podcast:

Spotify: https://open.spotify.com/show/0VOOYu3Fy5yK3ZFkhX1Hgt?si=2IxnhOq2Qb2rguOnLFG-JQ

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-marketmystr-show-co-host-and-short-term/id1819962944

YouTube: https://www.youtube.com/@MarketMyCO/playlists

Facebook: https://www.facebook.com/marketmystr