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The Marketing Architects

The Marketing Architects

Written by: Marketing Architects
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 Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.Marketing Architects Careers Economics Marketing Marketing & Sales Personal Success
Episodes
  • Nerd Alert: The Science of Sustainability Advertising

    Nerd Alert: The Science of Sustainability Advertising
    Mar 5 2026
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob explore why sustainability advertising is so hard to get right and what brands can do to close the gap between what consumers say they value and what they actually buy.

    Topics covered:
    • [00:55] "Sustainability Advertising: A Literature Review and Framework for Future Research"
    • [01:50] The gap between sustainable intent and action
    • [04:00] The three levers of sustainability advertising: ad context, source characteristics, and message design
    • [05:30] Why consumers don't trust sustainability claims and when third-party cues help
    • [06:15] The sustainability liability: when "eco-friendly" hurts perceived performance
    • [07:40] What brands can do to make sustainability messaging actually work








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    Rathee, S., & Milfeld, T. (2023). Sustainability advertising: Literature review and framework for future research. International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2175300


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    11 mins
  • Where Brand Actually Happens

    Where Brand Actually Happens
    Mar 3 2026
    7 in 10 people globally say they're hesitant to trust someone different from them, according to the 2026 Edelman Trust Barometer. Trust is getting more personal. So where does that leave brands?

    This week, Elena, Angela, and Rob explore what it really means to build a brand in a world where trust is earned through experience, not messaging. They dig into why the gap between marketing promises and reality is so damaging, how to bridge online and in-person brand moments, and what channels like TV do for brand trust that others simply can't. Plus, hear real-world examples of brands that get it right, from Snickers to Disney to Jeep.

    Topics covered:
    • [01:00] 2026 Edelman Trust Barometer findings on consumer trust
    • [03:00] How much control marketers actually have over brand perception
    • [06:00] Where marketing promises most often break down
    • [08:30] Why marketers over-index on comms and under-index on product experience
    • [11:00] The moment where brand actually happens
    • [14:00] How TV builds familiarity that carries into other channels
    • [17:00] Real examples of brands bridging TV and in-person experience








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    2026 Edelman Trust Barometer Report: https://www.edelman.com/trust/2026/trust-barometer


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
    Show More Show Less
    22 mins
  • Nerd Alert: The Power of Imagery in Advertising

    Nerd Alert: The Power of Imagery in Advertising
    Feb 26 2026
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob explore why narrative ads work even when they say little about the product. The answer lies in image fluency. How easily a story can be pictured shapes how much people like the ad and the brand behind it.

    Topics covered:
    • [01:05] "Image Fluency and Narrative Advertising Effects"
    • [01:55] The four steps of ad processing
    • [03:00] How matching visuals change brand attitudes
    • [03:55] Familiar vs. unfamiliar story scenarios
    • [04:35] How to make your ads easier to imagine
    • [05:00] Why clarity matters more than originality








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    Chang, C. (2013). Imagery fluency and narrative advertising effects. Journal of Advertising, 42(1), 54–68. https://doi.org/10.1080/00913367.2012.749087


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
    Show More Show Less
    7 mins
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