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The Marketing Architects

The Marketing Architects

Written by: Marketing Architects
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 Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.Marketing Architects Careers Economics Marketing Marketing & Sales Personal Success
Episodes
  • Nerd Alert: What Drives Brand Recall?

    Nerd Alert: What Drives Brand Recall?
    Jan 8 2026
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob explore how brand presence and timing shape viewer memory. They reveal why showing your brand early and often for at least two-thirds of the ad is critical for recognition.

    Topics covered:
    • [01:00] "Brand Recognition in Television Advertising: The Influence of Brand Presence and Brand Introduction"
    • [02:00] How brand presence affects recall
    • [03:00] The cost of delayed brand introduction
    • [04:00] The two-thirds rule for optimal recognition
    • [05:00] Building memory structures through creative
    • [06:00] Why storytelling techniques can backfire








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    Gerber, C., Terblanche-Smit, M., & Crommelin, T. (2014). Brand recognition in television advertising: The influence of brand presence and brand introduction.Acta Commercii, 14(1), 1–9. https://doi.org/10.4102/ac.v14i1.223


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    8 mins
  • What Every Brand Should Know About AI Search with Josh Blyskal, Profound

    What Every Brand Should Know About AI Search with Josh Blyskal, Profound
    Jan 6 2026
    When your grandma starts asking ChatGPT for recommendations, you know search has fundamentally changed. Josh Blyskal from Profound tracks billions of real AI search queries, and his data reveals a massive shift in how consumers discover and evaluate brands.

    This week, Elena, Rob, and Jonathan sit down with Josh to discuss answer engine optimization (AEO) and what marketers need to know right now. Josh explains why traditional SEO tactics like domain authority matter less in AI search, how different engines cite content, and the surprising power of FAQs in product discovery. Plus, learn why SEOs have never had a better opportunity to become heroes in their marketing organizations.

    Topics covered:
    • [04:00] When AI search shifted from novelty to cultural necessity
    • [06:00] How ranking signals differ between ChatGPT, Gemini, and Perplexity
    • [09:00] Why domain authority matters less for AEO than traditional SEO
    • [14:00] Tracking real user prompts across the marketing funnel
    • [19:00] How instant checkout in ChatGPT changes brand visibility strategy
    • [22:00] Why FAQs increased citations by 848% in top-performing domains
    • [26:00] Why SEOs should lead the AEO charge at their companies








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    2025 Profound Article: https://www.tryprofound.com/guides/what-is-answer-engine-optimization

    Profound Website: https://www.tryprofound.com/

    Profound LinkedIn: https://www.linkedin.com/company/tryprofound/

    Josh Blyskal’s LinkedIn: https://www.linkedin.com/in/joshua-blyskal/


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    37 mins
  • How the Right Music Can Grow Your Brand

    How the Right Music Can Grow Your Brand
    Dec 30 2025
    Highly engaging music can double your return on media investment. Yet most brands treat music as an afterthought, leaving millions on the table.

    This week, Elena, Angela, and Rob are joined by Roscoe Williamson, Global Strategy Director at MassiveMusic. Together, they dig into groundbreaking research proving music is a tangible driver of marketing effectiveness. Roscoe shares findings from a study with the IPA that tested hundreds of UK TV ads and reveals which types of music increase brand fame, willingness to pay, and campaign ROI.

    Topics covered:
    • [01:00] The history of music in advertising from jingles to sonic ecosystems
    • [09:00] Why longer-form music has been a black hole in effectiveness research
    • [14:00] How engaging music can double return on media investment
    • [17:00] Examples of brands using music to drive effectiveness
    • [23:00] Why CMOs should mandate music testing for campaigns over $1 million
    • [27:00] The future of sonic branding and generative AI music








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    IPA & Massive Music Report: https://resources.massivemusic.com/sound-science-whitepaper

    Roscoe Williamson’s LinkedIn: https://www.linkedin.com/in/roscoewilliamson/


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    34 mins
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