Patagonia is a true marketing lesson that every brand, new or existing, should muster. It has won by choosing harder paths and sometimes at the cost of "growth," "convenience," and even "profit."

In this episode of The Marketing Guy, tag with me to unpack the real story behind Patagonia.

You’ll hear how its founder, Yvon Chouinard, almost accidentally built one of the most trusted brands in the world, why the collapse of Chouinard Equipment in 1989 became a defining inflection point, and how Patagonia grew from a niche climbers’ brand into a $100M+ business without playing by traditional corporate rules.

If you work in brand, growth, product marketing, or leadership, this killer episode will genuinely change - I mean that - how you think about long-term advantage and brand equity.

🎧 Listen till the end and across your favourite podcast streaming platforms.

Disclaimer: This episode is not about a fighting game. It is about discipline, mastery, and marketing strategy that every brand should closely watch.

Using Street Fighter as the lens, this drop explores how competition is embedded in culture, why honesty magnetizes fan following, how characters evolve into archetypes, and what brands today misunderstand about longevity.

Presenting The Street Fighter Way, a game that has been serving the fighter within us virtually since 1987. Grown into a mega marketing strategy lesson for anyone building products, brands, and trying something new to endure.

#marketingstrategy #brandstrategy #streetfighter #capcom

Boredom is not laziness. (You read it right!) It is not a lack of ambition either. It's a human state that drives some of our strangest behaviours. One of them is "buying" things we haven't planned for. In this episode of The Marketing Guy, we will explore:(a) What boredom really is (b) Difference between the two types of boredom (c) How it is used in business and marketing(d) Why did Google have to invent micro-moments to explain the modern intent(e) How platforms like Temu use boredom, including McDonald's, KFC, and AmazonOne promise: you will emerge from this podcast with a new perspective on the concept of boredom.Streaming on your favourite podcast platforms. @TheMarketingGuyRachit#Boredom #MicroMoments #AttentionEconomy #Google #Temu #KFC #TheMarketingGuyRachit