Ever wonder why so much marketing feels exhausting, overwhelming, or manipulative - even when it technically “works”?

Curious what’s actually happening in the brain when people are overloaded, stressed, and constantly marketed to?

In this episode of the Marketing Mirror Podcast, I sit down with neuroscience-trained marketer Chantaille Ash to explore how the human brain really makes decisions, how trust is formed (and broken), and what responsibility marketers carry when they understand attention, emotion, and influence.

In this conversation, we unpack:

• Why most decision-making isn’t conscious

• What happens in the brain when people are overwhelmed

• How urgency and pressure impact trust

• Where ethical influence ends and manipulation begins

• How AI scales behaviour without understanding human nervous systems

• And how to market in a way that helps people feel seen, safe, and respected

This episode isn’t about hacks or trends.

It’s about understanding people before trying to persuade them.

Guest:

Chantaille Ash - Founder, IMM

Interested in being a guest on the podcast?

Reach out anytime at borck@onegroupagency.ca

Proudly hosted by the team at The One Group Agency

Learn more at https://onegroupagency.ca

If you’d like to connect or have questions, feel free to find me on LinkedIn - Matt Borck. I’d genuinely love to connect.

Why Multipotentiality Might Be the Superpower Your Marketing Team Is Missing

Guest: Neel Singh, Co-Founder of Tropoly

What if your greatest marketing asset isn’t a specialist - but someone who’s done a little bit of everything?

This episode is a powerful reminder that curiosity, adaptability, and the ability to wear multiple hats might be exactly what your team needs right now. I sat down with Neel Singh, the brilliant and refreshingly honest co-founder of Tropoly, and we dove deep into the concept of multipotentiality - and why it’s not something to “fix,” but something to leverage.

This wasn’t your typical surface-level marketing conversation. It was honest, raw, and filled with the kind of insights you can actually use.

In this episode, we explore:

• Why today’s marketing landscape demands more than just specialists

• How Neel’s nonlinear background shaped how he leads, builds, and grows brands

• Why embracing multipotentiality can actually save your team from burnout

• How to spot undervalued talent on your team - and unleash their full creative potential

• What most leaders misunderstand about people who “don’t fit the mold”

• Real-life lessons on building trust, adapting fast, and showing up with heart

Whether you’re a founder, marketer, creative, or leader - this episode is for you. It’s a conversation filled with hard-won wisdom, delivered with honesty and clarity by someone who’s walked the path.

Hit play. This might just reframe the way you see yourself - and your team.

If this episode gave you something to think about, share it with someone who needs to hear it.

Want to be a guest, have a future episode idea, or want to invite me onto your podcast? Reach out to me at borck@onegroupagency.ca

🔗 Connect with Neel Singh on LinkedIn: https://www.linkedin.com/in/singhneel/

🔗 Connect with me, Matt Borck: https://www.linkedin.com/in/mattborck

🎙️ The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency.

If you’re serious about marketing that actually connects - check us out at onegroupagency.ca

🎧 The LinkedIn Mindset Shift: From Résumés to Real Relationships
With Max Murphy, Founder of Duppy Digital

I used to think LinkedIn was just a brag board.
Another place to post accomplishments and call it connection.

But then something shifted.

This episode is for anyone who’s looked at LinkedIn and thought:

"What am I even doing here?"
"How do I start?"
"How do I show up without sounding fake or overly polished?"

I sat down with Max Murphy - founder of Duppy Digital and a true force in personal branding - for a conversation that completely reframes how we think about LinkedIn.

Max helps creatives, founders, and even corporate teams stand out without selling out. He’s not here to tell you how to go viral, he’s here to show you how to be real.

🔢 In this episode, we dive into:

• How LinkedIn became a platform for real, human-first relationships (not just résumés)

• Why most people feel stuck—and how to break that paralysis

• What a repeatable LinkedIn strategy actually looks like

• How to use just 20 minutes a day to build real momentum

• The danger of letting AI flatten your voice - and how to keep the human in your content

• What “showing up human” looks like for overwhelmed teams and busy leaders

💬 We also talk candidly about the frustration we’ve both felt with LinkedIn in the past - and what shifted when we stopped performing and started showing up as ourselves.

This one is packed with practical insights, encouragement, and a big reminder:
You don’t have to be an influencer to make LinkedIn work for you.
You just have to be yourself.

🎧 Hit play now - especially if you're ready to ditch the ego posts and start building something real.

🔥 If this episode gave you something to think about, share it with someone who needs to hear it.

📬 Want to be a guest? Have a future episode idea? Or want me on your podcast? Reach out at borck@theog.co.

🔗 Connect with Max on LinkedIn: https://www.linkedin.com/in/maxrlmurphy/
🔗 And connect with me, Matt Borck: https://www.linkedin.com/in/mattborck/

🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that actually connects—check us out at TheOG.co.