The Chief Parent Officer and CMO at Bark are here to talk about safety in the digital world on #themarketingoptmimist. 

Titania Jordan is a renowned thought leader on digital parenting and has contributed pieces to the Wall Street Journal, Huffington Post, and Forbes. She published her first book, Parenting in a Tech World. Titania's stories are captivating, but it is not easy. She and her team work tirelessly to find new ways of keeping kids' information safe in this modern era where the internet has become so intertwined with our daily lives.

I am grateful for the opportunity to get to know Titania better and thankful that we've been given a platform in which our conversation can be had with anyone looking for guidance.

Resources:

• Parenting in a TECH WORLD
• CHILDHOOD 2.O
• Child Rescue Coalition

To Summarize: 

• If you’re looking for ways to keep your kids safe, please check out bark.us
• As more people around the world are interacting with your business, it is important to make sure you're thinking about things from a global perspective. You need language that resonates in other countries and partnerships across borders so that not only can different cultures gain interest but they will also feel like an equal partner. 
• A one-liner may be clever enough for some, but a well-thought-out headline can only do so much to stand out. It is no longer enough just to rely on creativity and wordplay alone - analyzing data also plays an important role as a marketer. 
• As the world becomes more connected by data, there is an increasing demand for companies to provide their customers with better experiences that are transparent and respectful. Target smartly through a privacy-compliant way in order to build up customer trust while providing a beautiful user experience.

The Marketing Optimist Podcast is BACK! This week’s guest has spent over a decade focused on making the mobile advertising industry a more creative, transparent, and more enjoyable place for partners of all shapes and sizes.

I am pleased to share with you, this incredible episode where Michael Brooks talks about how to succeed as an advertiser in today's ever-changing digital landscape. He discusses what it means when two brands truly become one; why transparency breeds creativity; and his predictions for future consumer behavior moving forward into the future.

 Episode Summary: 

• You need a variety of skill sets for modern marketing, as it's no longer enough just to have one set of knowledge or expertise, having both hard and soft skills will give you a competitive edge. 
• Get creative, there are many platforms out there, and it can be easy to get stuck with only one. But expanding your horizons is always great.
• The future is exciting between new partnerships, creativity, driving utility, and value for the end-user. This winning combination will result in a more positive outlook on today's world of business that can only lead to an awesome tomorrow!

Today's guest is Jai Ferrell, who is the assistant general manager and head of marketing for the busiest airport in the world, Hartsfield-Jackson Atlanta International Airport (ATL).  Her responsibilities include oversight of the Airport’s commercial development division comprised of properties/airline affairs, concessions, parking, marketing & brand strategy, commercial real estate development and air service development.  As head of marketing, she leads global marketing & brand strategy and social media engagement for all public-facing programs at ATL. 

While her professional impact is global in reach, her passion is granular serving her community.  She lends her marketing expertise as a board member for the Andrew & Walter Young YMCA.  Her love for youth is vividly illustrated as she is a multiyear principal partner with M.D. Roberts Fine Arts & Magnet Middle School (Clayton County) and Langston Hughes High School (Fulton County).  Ferrell also serves as the marketing lead for ATL’s human trafficking initiative, bringing awareness to the millions of passengers that travel to and through ATL.

Ferrell’s award-winning career includes experience in entertainment and sports television and consumer products for WarnerMedia, CNN, Major League Baseball and Viacom Networks.  She has been acknowledged as Spelman College’s Distinguished Alumna of the Year (Atlanta Chapter / 2019); Atlanta Business Chronicle’s 40 under 40 class (2019); Atlanta Tribune Magazine’s Woman of Excellence (2019) and Airport Business Magazine’s 40 under 40 class (2017). Ms. Ferrell is a magna cum laude graduate of Spelman College (2005) and has a master’s degree in communication from Georgia State University (2008). She is an esteemed 2017 Lead Atlanta alumni; graduate of the KPMG Executive Women in Leadership program; member of Alpha Kappa Alpha Sorority, Inc.; and a life member of Phi Beta Kappa honor society.

Connect with Jai on LinkedIn