Is AI making marketing smarter — or more dangerous?

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In this episode of The Marketing Shed, Warren and Paul explore the real-world impact of AI on health, brand positioning, marketing careers, and creative strategy. From the risks of using AI for personal medical advice to the growing importance of human judgment in an automated world, this is a powerful conversation for marketers, founders, students, and brand leaders.

They break down how brand positioning is built on tension, why mid-level marketers are under threat, and how clever, authentic storytelling can help independent films, like Marty Supreme, and smaller brands compete with global giants.

If you’re working in marketing — or learning it — this episode will challenge how you think about AI, creativity, and what really makes brands connect.

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00:00 – AI and Personal Health: A Cautionary Tale
02:58 – Exploring Brand Positioning and Tension
05:57 – The Future of Marketing Roles and Judgment
11:57 – The Role of Human Judgment in Marketing
14:01 – Innovative Marketing Strategies in Film
20:57 – Looking Ahead: Upcoming Events and Insights

#marketing #ai #futuremarketing #martysupreme #brandpositioning #automation #Aihealth #podcast #viral #marketingbasics #marketingpodcast #authenticstorytelling #airisks #aicareers #marketingcareers

https://www.youtube.com/@MarketingShed

Paul Duxbury reports from Basel in Switzerland again and discusses his views that Ted Talks have seen a dip in quality over the last few years, while YouTube has just reached a potentially watershed moment in TV history, beating the BBC for each. Or has it? #youtube #bbc #advertising #barb #tvviewingexperience #tvviewwers #television

https://www.youtube.com/@MarketingShed

Paul Duxbury dials in direct from Basel in Switzerland to discuss the power of AI agents in workflows, while Warren tips his hat to the power of nostalgia marketing and brand collaborations with Netflix powerhouse Stranger Things. They also discuss the advantage and disadvantage of getting sponsorship for stadia like the Tottenham Hotspur Stadium.

#strangerthings #strangerthings5 #tottenham #tottenhamhotspurstadium #marketing

https://www.youtube.com/@MarketingShed