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The Marketing Shift

The Marketing Shift

Written by: Tom Buyens
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 What really drives modern consumers to engage, buy, and stay loyal? Welcome to The Dopamine-Inspired Marketing Shift—a podcast that explores how today’s smartest brands tap into emotional motivation, reward psychology, and tech-powered personalization to stay top of mind in an overstimulated world. From automotive to retail, fashion to food, and tech to wellness—host Tom and trendwatcher Abbey unpack how leading brands trigger dopamine-driven behavior through storytelling, design, innovation, and experience. Each episode dives into real-world case studies, cultural insights, and future-facing trends to help marketers build deeper, more lasting connections with their audiences. Discover how emotional loyalty is built, what the next wave of AI and neurotech means for marketing, and why the future belongs to brands that don’t just sell—but make people feel something. Hosted by Tom, founder of Marketing for Heroes Ideal for: Marketers, brand leaders, innovators, founders, and creatives across all industries looking to unlock the science of consumer connection in the age of information overload.Copyright 2025 All rights reserved. Economics Marketing Marketing & Sales Politics & Government Science Social Sciences
Episodes
  • Thriving in a Fragmented Global Economy

    Thriving in a Fragmented Global Economy
    Apr 11 2025

    Welcome back to the final episode of The Marketing Shift – Surviving the Super Inflation Era. I’m Tom, founder of Marketing for Heroes, and this is Episode 6: 'What’s Next? Thriving in a Fragmented Global Economy.' We’ve talked tariffs, emotions, innovation, and global strategies—but today, we’re peering into the future. What does this all mean for marketers trying to survive—and lead—in an increasingly fractured world?
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    3 mins
  • Emotional Economics: Selling in Hard Times

    Emotional Economics: Selling in Hard Times
    Apr 11 2025

    Welcome back to The Marketing Shift – Surviving the Super Inflation Era. I’m Tom, founder of Marketing for Heroes, and this is Episode 5: 'Emotional Economics – How to Sell When People Feel Poor.' We’ve talked pricing, strategy, and innovation—but today, we’re getting personal. Inflation doesn’t just change budgets—it changes how people feel about their identity, security, and spending.
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    3 mins
  • Inflation-Proof Innovation

    Inflation-Proof Innovation
    Apr 11 2025

    Welcome back to The Marketing Shift – Surviving the Super Inflation Era. I’m Tom, founder of Marketing for Heroes, and this is Episode 4: 'Inflation-Proof Innovation – Marketing When Margins Disappear.' We’ve talked about global tariffs, consumer behavior, and regional strategies—but now, we’re facing the harshest reality for marketers: how do you survive when you can’t raise prices anymore?
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    3 mins
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