In this episode, I'm sharing four ways to make creating marketing content easier, more enjoyable, and less overwhelming.

Mentioned in this episode:
www.willowandoaksolutions.com
Book: Free To Focus

A diversified marketing strategy is a great way to grow a successful business. Social media is one component of a successful marketing strategy. Listen in to learn how Kelly's using social media to move her audience through the sales funnel and why she doesn't want people to simply consume her social media content without taking further action action.

In this episode:
1. How to leverage social media to gain exposure to your most important and valuable content.
2. Why housing all of your content on social media could be costing you money and doing you a long term disservice.
3. The purpose of using social media makes creating content for social media simple and straightforward.
4. Why SEO and owned media are more important for a small business than social media.

Schedule a consultation with Kelly here and learn more about her marketing company here. You can follow Kelly on Instagram and connect on LinkedIn, sign up for the newsletter here.

I took six months off of creating any marketing content for my business and the results were fascinating. As a marketer I know the power of consistent marketing, AND I'm also committed to being in business for a very long time, which requires re-evaluation, rest, and innovation.  

Taking six months off of marketing activities isn't right for every small business owner, but it was the right time for mine and I'm sharing all of those details in this episode.

• I'm sharing the four big reasons why I decided to stop all marketing activities for six full months 
• The pitfalls of continuing a marketing strategy designed for a different stage of business can lead to autopilot decision making
• What happened to my social media accounts after taking six months off
• How my email marketing and podcasting metrics performed during that season
• The investment I made with my time INSTEAD of marketing
• And what activities I'll continue to do, (though perhaps in a different way) going forward

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