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The Massad Method

The Massad Method

Written by: Mary-Ann Massad
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 Welcome to the Massad Method Show! I’m Mary-Ann Massad, CEO of Knowsys Group, a global IT Management Consulting and Solutions firm. I’ve lead and managed a multi-million dollar company and advise Fortune 500 companies on how to solve their most challenging technology and business problems. I’m also the author of Move from Employee to CEO of Your Own Destiny, a how to book on starting, building, and selling your business. The Massad Method deconstructs world-class skills to create, manage, and lead multi-million dollar businesses. I cover the tools, tactics, and tricks required to launch a new business or become a sales superstar. The Massad Method is everything you need to know about entrepreneurship and managing complex teams and organizations, that you can’t learn in a university. https://knowsysinc.comCopyright 2022 All rights reserved. Economics Leadership Management Management & Leadership
Episodes
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    Difficult Conversations Made Easy by Getting Your CEO on Your Side
    Mar 3 2025

    Coffee chat with Alasidar Graham, a serial CIO who has worked with some very colorful CEO's and clients who are CEO's. Today I pick AG's brain to understand what some of the key challenges are in dealing with CEO's especially difficult personalities and how to ensure success.
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    45 mins
  • My Rant on Tariffs and How to Mitigate Them

    My Rant on Tariffs and How to Mitigate Them
    Feb 19 2025

    President Trump will invoke tariffs on Canada in March 2025. I discuss how Canada can respond productively to these tariffs and what we should do to diversify our trade risk.
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    14 mins
  • Writing a Million Dollar Business Plan

    Writing a Million Dollar Business Plan
    Oct 16 2024

    Writing a winning business plan to help you navigate your business through many stages of growth means knowing what your goals are. This video describes all the necessary elements of a winning business plan factoring in whether you are going to bootstrap your company or search for private equity or bank financing . Please support this content by subscribing to my channel. If you are interested in reading my book, please click here: https://www.amazon.ca/Move-Employee-Y...
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    23 mins
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