Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.

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Here’s what smart experts are quietly doing right now. They’re not posting more. They’re building content assets. In this episode, Deirdre Martin sits down with YouTube for Business Strategists Auret Esselen and Jewel Tolentino, co-founders of Essetino Media, to unpack why a YouTube-first content strategy is the simplest path to sustainable business growth. With a channel generating multiple six figures and a portfolio of 7- and 8-figure brands, they reveal how their Anti-Viral Strategy turns one video into a trust-building engine that attracts clients long after you hit publish. You’ll walk away knowing how to choose the right topics, batch your content without burnout, and turn YouTube into a revenue-generating asset instead of another platform demanding your time.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:

https://www.deirdremartin.ie/best-youtube-strategy-for-experts-2026

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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Feeling fed up with posting on LinkedIn and wondering why the return on effort just isn’t there? You’re not doing it wrong—you’re just missing the decisions that actually make visibility work. In this episode, Deirdre Martin breaks down what came up again and again during her recent LinkedIn Visibility Challenge and explains why posting more is a waste of time if you haven’t decided your goals, your positioning, and the role LinkedIn plays in your business. Drawing on real client stories, her Uncopyable Code, and years of lived experience helping ex-corporate coaches and consultants replace their salaries and scale to six and seven figures, she shows you how clarity beats consistency every time. You’ll walk away knowing exactly what to decide so LinkedIn starts creating demand, trust, and clients, without burning you out.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/linkedin-positioning-decide-3-things

Want to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠

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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.

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What if the real reason your business feels harder than it should isn’t because of your marketing or business strategy… but what’s happening after the sale? In this episode, Deirdre Martin sits down with Tony Banta, client success architect and author of Liberating Potential, to unpack why client success is everything and how trust, not tactics, is the true growth lever most founders ignore. They get into what actually builds trust with clients, why referrals are the clearest signal your business is working, and how simplifying the client journey can unlock better results without more effort. If you’re a coach or consultant trying to scale to six or seven figures without burning out or becoming the bottleneck, this conversation will change how you think about growth, metrics, and leadership.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:

https://deirdremartin.ie/blog/why-clients-dont-get-results-client-success