In this episode we explore what it really means to find your place in the trades. From breaking into carpentry through sheer determination to becoming a visible role model for the next generation, Em (@chippie.em) shares how confidence, graft and passion matter far more than gender. Her story shows how representation can open doors, how skills learned on site can take you anywhere, and why the future of the industry depends on people who are willing to step forward and show others what’s possible.

In this episode we hear from Steve from Construction Sport and Lee from On The Tools as they open up about the hidden struggles facing the trade. From the mental health crisis and high suicide rates to the responsibility contractors carry for site culture, they share powerful stories that challenge us to value the people behind the hard hats. Together they ask what real responsibility and respect should look like across the industry.

In this episode, we hear from Holger from STABILA and Alex from Knipex, two leaders from family-owned German companies that have built their reputations on patience, precision and purpose. From investing for the long term to creating tools that last a lifetime, they share how craftsmanship, care and responsibility to people and place have shaped their success. Together, they show why sustainable growth isn’t about speed - it’s about building something that endures.