Brian Morrissey (The Rebooting) joins Matt and Kolby to talk about his three-archetype theory of modern media, why most TBPN streaming-show clones will fail, the real strategic value of SMS, and why aging out of LinkedIn is a bigger flex than flying private.

Timestamps:

00:00 Intro

00:06 The 3 Media Archetypes: Artists, Suits, Engineers

05:54 Streaming Media and MTS vs TBPN

08:00 Why Webinars Punch Above Their Weight

12:37 The Power of Parasocial Podcast Connections

16:09 Is Streaming A Fad? Neo-Traditional Media

20:18 The Underpants Gnome Problem With Clips

24:03 Is SMS The New Email?

26:45 The Hardest Part Is Having The Audience

29:51 Brian's Writing Process (No Audience In Mind)

34:36 Smart SMS Use Cases (Events, Subtext)

40:00 Building A Strategic Reserve Of Phone Numbers

42:59 Why SMS Crushes For Webinar Registrations

49:47 NoScroll And Anonymous X Accounts

53:22 Aging Out Of LinkedIn Is The Real Flex

54:05 Where To Find Brian

📌 Resources Mentioned:

The Rebooting
People vs Algorithms (podcast)
Monitoring The Situation (MTS)
Breaking Points

🔗 Connect with Brian Morrissey:
LinkedIn
Website & Newsletter

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