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The Meeting Space

The Meeting Space

Written by: The Meeting Space
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About this listen

If you're a corporate or association executive in the realm of event planning and decision-making, then you're in the right place. This podcast tackles important topics in meetings and events industry in transparent and honest way.
I've been in this game for over two decades, folks! That's right, I've seen it all – from the days of flip charts and overhead projectors to the cutting-edge tech-driven extravaganzas we have today. My experience isn't just a number; it's a wealth of knowledge, and in this podcast I'm ready to spill the beans on what works, what's hot, and what's going to take your events to the next level.
Subscribe now and let's meet in "The Meeting Space"!

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Episodes
  • How to use behavioral science in event marketing and conference planning

    How to use behavioral science in event marketing and conference planning
    Feb 3 2025

    On this episode, Nancy Harhut talks about behavioral science; how to use it in conference planning and event marketing to reach new audiences, new sponsors and build loyalty with your attendees.

    A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Madrid, Berlin, and all over the US with her high-energy, example-jammed keynotes.

    The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named a Social Top 50 Email Marketing Leader, Ad Club Top 100 Creative Influencer, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for marketing effectiveness.

    Check out her book, “Using Behavioral Science in Marketing,” winner of the AMA Leonard L. Berry Marketing Book Award, National Indie Excellence Award, Readers’ Favorite Book Award, and NYC Big Book Award.

    Nancy's LinkedIn profile

    Nancy's book - Using Behavioral Science in Marketing

    Don't forget to hit subscribe — because missing our podcast is like forgetting to unmute yourself in a Zoom call.. and you do not want to be THAT person.
    Until next time!
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    54 mins
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