The Member Experience Imperative. Episode 1
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The Member Experience Imperative. Episode 1
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In this premier episode of Voice of Vacation Ownership, Gaetan Babin and Jonathan Stoker discuss the evolving landscape of the vacation ownership industry, emphasizing the shift from a sales-first mindset to one focused on customer engagement and post-sale experiences. They explore the complexities of ownership, the importance of proactive customer service, and the challenges faced by travel clubs. The discussion also highlights the role of associations in consumer protection and the changing expectations of different generations in the travel market.
Voices of Vacation Ownership is part of CRTA, Furthering vacation ownership in Canada and throughout the world. Learn more about CRTA and the benefits of being a member here: https://canadianrta.org/#