Google Ads for iGaming in 2025: Why Accounts Get Suspended


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Watch this iGaming marketing agency overview:
https://www.youtube.com/watch?v=IBl2o5xjo0U


Recommended readingfor iGaming operators & marketers:


The A-Z of CasinoMarketing: https://www.amazon.co.uk/dp/B0FWYS4H52
The A-Z of iGamingSEO: https://www.amazon.co.uk/dp/B0FWZC4BB2
If you're running Google Ads for iGaming in 2025 and your account suddenly gets suspended, you're not unlucky.


You've hit one of Google's automated policy and risk tripwires - and most agencies still don't understand what those actually are.


In this video, I explain why iGaming Google Ads accounts get suspended, what's changed in 2025, and why many otherwise "compliant-looking" campaigns still fail.


Google Ads is powerful - but fragile


Google Ads remains one of the biggest acquisition channels in iGaming.


But it's also the most fragile.


Suspensions today are rarely manual decisions.
They're automated risk assessments based on:


Policy interpretation


Trust signals


Advertiser history


Billing behaviour


Destination risk


This is why accounts can look fine one day — and be gone the next.


The REAL reasons iGaming accounts get suspended in 2025


Most suspensions now come down to five core issues.


1. Licensing &Jurisdiction Mismatch
Google doesn'tjust check if you have a licence - it checks whether:


The licence matchesthe user location


The advertiserentity is correct


The landingexperience aligns with both


2. Destination &Content Risk
Your ads might becompliant - but your site might not be.
One weak landingpage, redirect, footer link, or content section can poison the entireaccount.


3. Policy-SensitiveLanguage
Certain phrasesautomatically trigger reviews, especially around:


Winnings


Payouts


Bonuses


Urgency orguarantees


What worked in 2022will often get flagged in 2025.


4. Account Trust &Payment Signals
Billing issues,mismatched company details, reused assets, sudden spend changes, orpayment failures all increase suspension risk - even if adsthemselves look fine.


5. Agency Mistakes
This is the biggest cause.
Many agencies reuse gambling setups, copy structures from other verticals, or applyoutdated tactics - and that's how accounts get burned.


What doesn't workanymore


Shortcuts don'twork.


Temporary fixes,cloned accounts, or pushing policy boundaries may work briefly - butthey always end the same way: suspension.


How real iGamingGoogle Ads management works now


In 2025, realiGaming Google Ads management is about:


Risk managementfirst


Performance second


Long-term accounthealth over short-term approvals


Structure,compliance, trust signals, and consistency matter far more thanclever tricks.


Final takeaway


If your Google Adsaccounts keep getting suspended, the issue usually isn't Google -it's the setup.


And if you'rechoosing an agency, make sure they're building for longevity, notjust short-term approvals.


I've linked tomore videos and a couple of books I've written on iGaming marketingabove, which you may find useful.


I also have over 20years' experience managing Google Ads for casinos and sportsbooks.


If you want a secondopinion, help fixing repeat suspensions, or a compliance-first GoogleAds strategy — my contact details are below.


Website: https://www.casinomarketing.shop
WhatsApp: +447484866107
Telegram: casinomarketingshop