Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs.

The best content ideas aren't sitting in AI tools or search results. They're already in your business. In your sales call recordings, your DMs, your client conversations. The places where people are actually asking questions, raising objections, and showing you exactly what they need to hear.

In this episode of The More Profitable Podcast, I'm breaking down the three places I look for content ideas that actually convert, how using your clients' language makes your content both searchable and connectable, and why this approach trains people to be your best fit clients before they ever work with you.

1:00 - Stop asking ChatGPT to give you content ideas

2:36 - Worried about too many podcasts but copying everyone else's content

5:01 - The client who found me through search and knew exactly what I do

9:02 - Where I actually get my content ideas (three places)

9:17 - Sales call recordings give you objections and conversion content

12:14 - DMs and emails are where nurture content lives

13:59 - Content that trains people to be great clients before they hire you

16:24 - Your current clients are your best content source

19:48 - Using their language makes content searchable and connectable

23:31 - How we build content plans in Podcast Strategy Intensives

Mentioned In Stop Asking AI for Content Ideas and Look Here Instead

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There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business.

The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your show isn't already converting listeners, adding video won't fix that. But there are shows where video makes sense - where the visual element actually supports the education you're doing and helps convert listeners into clients. The key is making an informed decision instead of following what everyone else is doing.

In this episode of The More Profitable Podcast, I'm walking through the actual pros and cons of video podcasting. I'm talking about when it makes sense to invest in video production, when audio-only is the smarter play, and the both-and strategy that lets you test video content for social without committing to a full YouTube show.

0:59 - There's a toxic belief spreading that video podcasts are required for success

1:42 - You're a business owner who creates content, not a content creator

2:40 - Breaking down the pros, cons, and both-and strategy for video podcasting

6:39 - Why comparing your podcast to Netflix shows or massive media podcasts doesn't work

8:45 - Service providers need conversion engines, not media empires

11:22 - Adding data to the feelings around video requirements

11:45 - 53% of podcast listeners still prefer pure audio content

14:06 - Your podcast goal is conversion, which means retention matters

14:50 - Audio completion rates significantly outperform video retention rates

16:13 - The real cost of video production and why batching is harder

17:40 - Video production costs are 77% higher than audio on average

21:04 - When video actually makes sense for your podcast

23:40 - What does your client need to see to make a decision

25:39 - The both-and strategy for testing video without full production commitment

29:53 - Adding video will not fix a broken podcast strategy

Mentioned In Should You Add Video to Your Podcast This Year

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Life gets hard sometimes. Things pile up. And when you're looking at what to put down, your podcast feels like an obvious choice, especially if you're the one doing all the work. But most podcasters assume that stepping away means their show stops working for them entirely.

I didn't release a podcast episode from September through January. Four full months of silence. And during that time, I signed multiple new production clients. One found me through Google search, binged my existing episodes, and reached out ready to work together. My podcast kept doing its job even when I wasn't showing up to record.

In this episode of The More Profitable Podcast, I'm breaking down why I was able to step away without tanking my business, what actually happened during those four months, how building your show as a long term asset means it can work whether you're releasing new episodes or not, and what re-entry looks like when you're ready to come back.

1:49 - The reality of taking an unplanned break (and why most people didn't notice)

4:12 - How I made the decision to step away and what I knew would keep working

7:02 - Why my episodes are built as sales assets, not just content

9:03 - What actually happened during the four months I was gone (spoiler: I signed new clients)

11:50 - The long-term value of consistency and why stick-to-itiveness matters

13:05 - How social media algorithms shifted and why podcasts matter more than ever now

16:52 - Why long form content is what actually nurtures people into buyers

19:18 - How to prepare for unexpected breaks by building strategically right now

21:28 - Coming back: do you announce it or just start releasing again?

24:07 - How to rebuild your podcasting muscles after time away

26:05 - Being honest about capacity and what you actually need right now

29:09 - Why this isn't the first time this has happened (and won't be the last)

Mentioned in What Happened When I Stopped Podcasting for Four Months

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