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The Most Valuable Asset In Your Marketing - Episode 12
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The Most Valuable Asset In Your Marketing - Episode 12
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Narrated by:
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Written by:
In this episode I make the case that trust is the most valuable asset you own in your marketing.
I share a recent partner promotion where a closed cart quietly reopened, and what that does to the trust between a brand, the partners who promote it, and the audiences who believe them. It all comes back to a simple idea: honest, simple marketing is the easiest marketing to run.
Key takeaways- Trust is the most valuable asset in your marketing, and honest deadlines mean people act the first time.
- Simple, truthful marketing is easier to run, because you are never on guard waiting to be caught out.
- A big brand can absorb a little lost trust. A smaller business copying the same tactics usually cannot, because the whole job is winning and keeping customers.
- Fake scarcity timers driven by someone's clicks
- The open-close-reopen cart cycle
- "Spaces almost gone" emails written before you know the numbers
- The fake-it-till-you-make-it social media front.
Real relationships are built on trust over time, and the repair job is far harder than keeping the original promise.
Resources...- Simplify the Funnel (my book) - www.simplifythefunnel.com
- Simplify the whole picture in a day with me: www.anthodges.com
- Subscribe to the show: www.lessisthestrategy.com
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