One of the most exciting Podcasts we created was connecting with Jorge Urrutia in NYC. Raised in Madrid and a huge sports fan since he was a little kid, he ended up working for the NBA. His role was to understand all the data gathered in the Fan Engagement vertical and make decisions to improve that relationship with the fans.

After a couple of years in that amazing role, he took a new adventure entering the Dapper Labs project. He is now the VP of Football and his main role is to bring the NFT ecosystem into the major leagues worldwide.

Learn from his experience, how digital fan engagement is evolving, and which new features and factors will be key in the near future.

An honor to chat with this very interesting guest today. Borja Varela started his career as a lawyer working for large firms on M&A processes. His speciality in IP and Copyrights made him see the potential of digging further in the Media-Tech-Sport environment and becoming a reference on this field.

After working for large international groups such as Liberty Global and Nokia, he is currently based in Amsterdam and now giving consulting services to big players in the Sports, eSports and Entertainment industry through his own company Outro Consulting and also growing Panoramix Ventures, the VC he created with another partner.

Today he shared his view and told us about the trends of this interesting ecosystem: Mediatech - Sports (and eSports) - IP Holders - Metaverse - NFTs. Set up the volume and enjoy as much as we did recording it :)

In this chapter we “flew” to Barcelona to talk with David Bley. His dream as a kid became a reality when started working for RCD Espanyol a few years ago. Now with his position as Digital Communications Manager he has been leading the Digital Transformation within the Club.

As other historical clubs in Europe, the traditional structure had to face the challenge of becoming a global brand and strengthen the digital platforms to follow the industry trend and the needs of younger and international fans.

Check his vision of how Clubs with history but not so many big titles have to be connected with fans and give them personalized and meaningful experiences/content to differentiate themselves from the largest European teams.

Our friend Felipe Ribbe, Head of Innovation at Clube Atlético Mineiro is explaining to us how the alignment from the C-Level at the Club to put Innovation as a priority is leading to improving their revenues and expanding the CAM brand globally.

He tells us the different strategies and tools used (Fan Engagement Tools, Tokens, NFTs, Blockchain…)