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In this episode, Pollyanna Chavez sits down with John La Valle, President of the Society of Neuro-Linguistic Programming™, co-author of Persuasion Engineering®, and internationally known master troubleshooter. John shares candid stories from his early work seeing clients one-on-one, his transition into the corporate world, and how NLP became a practical tool for navigating leadership, business, and high-stakes decision making. Throughout the conversation, John emphasizes the importance of being comfortable with who you are, using language intentionally, and developing real-world competence rather than imitation.

This conversation is designed for current and future NLP practitioners, coaches, consultants, trainers, and entrepreneurs who want to understand how NLP operates beyond theory. We explore how language shapes authority and trust, how NLP can be applied inside organizations, and why congruence and skill matter more than titles. John breaks down how he used NLP principles in human resources, management, and executive environments to influence outcomes, manage relationships, and create leverage without manipulation.

You will hear powerful insights on leadership communication, pricing and value, confidence in difficult conversations, and how NLP supports consulting, training, and business development. John shares real stories of negotiating budgets, handling mergers and acquisitions, transitioning into consulting, and positioning yourself as indispensable inside an organization. He also explains why practice is more important than perfection, why most issues can be resolved quickly with skill, and how mastery comes from real application, not isolation.

Follow / Connect with John La Valle:
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Free to first chapters of my book (in spanish):
https://xavierpirlatalent.activehosted.com/f/48

If you are looking for a place to practice consistently, sharpen your NLP and hypnosis skills, and learn how to apply these tools in business, consulting, and leadership settings, the Next Level Pro Institute offers a global community focused on real-world application. Weekly practice sessions, live trainings, Q&A calls, and immersive bootcamps are designed to help you move from learning concepts to using NLP confidently and effectively.

If you are ready to stop learning in isolation and start practicing with intention, join the NLPI community here: https://nextlevelproinstitute.com/our-courses/nlpi-membership/

Official Website: https://nextlevelproinstitute.com
Training Calendar: https://nlpi.com/calendar
NLPI App: https://nlpi.passion.io
Facebook: https://www.facebook.com/nextlevelproinstitute
Instagram: https://www.instagram.com/nextlevelproinstitute

Introduction & Background
0:00 – Opening Quote: The importance of being yourself.
0:25 – Introduction of John La Valle, President of the Society of NLP.
1:18 – John’s early experience seeing clients one-on-one and the importance of clinical practice for trainers.
2:35 – Transitioning from manufacturing to Human Resources and "tripping over" NLP in the early 80s.
NLP in the Corporate World
5:20 – The "Hatchet Man" Story: How John used NLP language patterns to handle a high-stakes performance appraisal with a tough boss.
12:50 – Career advice from mentors: Why you shouldn't be "too great" and understanding you can't be a prophet in your own land.
18:11 – Strategies for securing department budgets by speaking the language of the bottom line.
20:21 – Transitioning into full-time consulting and how John’s former boss became his first major client.
Business & Consulting Skills

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In this episode, Juan Antonio Perez, a Licensed Master Trainer of Neuro-Linguistic Programming™ (NLP), shares his real-world journey from athlete to hospital practitioner and explains how he learned NLP directly under Dr. Richard Bandler. Juan discusses how NLP is applied under pressure in a public hospital setting, where he worked with nearly 6,000 patients across five years. He explains why in-person training is essential, how the right mindset creates faster results, and why skepticism disappears when results are undeniable.

This conversation is designed for current and future NLP practitioners, hypnotists, coaches, and healthcare professionals who want to understand how change becomes sustainable when you focus on skill, structure, and real-world application. We explore why the mindset of “let’s get to work” matters, how personalized trance strategies can accelerate healing, and how NLP can be used ethically to create fast transformation in clinical settings.

You will hear powerful insights on working with chronic pain, anxiety, depression, panic, and autoimmune conditions like rheumatoid arthritis. Juan shares how he created personalized trance recordings, used timelines and submodalities, and documented results to prove the effectiveness of NLP. He also explains why teaching NLP sharpens mastery, how community-based training accelerates skill, and why the goal is not titles — but real change.

If you are looking for a place to develop true NLP mastery, practice consistently, and learn from experienced trainers who have applied NLP in real clinical environments, the Next Level Pro Institute is a place to sharpen your skills. Weekly practice sessions, live trainings, Q&A calls, and immersive bootcamps are designed to help you move from understanding NLP to truly living it.

If you are ready to stop learning in isolation and start practicing with intention, join the NLPI community here: https://nextlevelproinstitute.com/our-courses/nlpi-membership/

Official Website: https://nextlevelproinstitute.com
Training Calendar: https://nlpi.com/calendar
NLPI App: https://nlpi.passion.io
Facebook: https://www.facebook.com/nextlevelproinstitute
Instagram: https://www.instagram.com/nextlevelproinstitute/

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In this episode, Pollyanna Chavez, one of the cofounders of NLPI, welcomes Cam Mirisola Bynum, cofounder of the Next Level Pro Institute, Licensed Trainer of NLP™, Reiki master, and professional writer who has built a rare bridge between language, the nervous system, and real world transformation. Cam shares how words carry energy, why congruency matters, and how the way we speak to ourselves can shape the way we feel, function, and lead.

This conversation is designed for current and future NLP practitioners, hypnotists, coaches, and entrepreneurs who want to understand how change becomes sustainable when you work with the structure, not the story. We explore why repeating the story can keep patterns wired in place, what it means to stay in state as a practitioner, and how NLP creates faster shifts by targeting how experiences are coded in the mind and body.

You will hear powerful insights on self talk and identity, timeline and resource work, meditation as a practical form of trance, and the importance of directing the unconscious mind with precision. Cam also shares what it is like to train and practice inside NLPI and why community based learning accelerates skill, confidence, and results.

If you are looking for a place to practice consistently, develop real NLP and hypnosis skills, and grow inside a supportive global community, the Next Level Pro Institute is where practitioners come to sharpen their skills. Weekly practice sessions, live trainings, Q and A calls, and immersive bootcamps are designed to help you move from understanding NLP to truly living it.

If you are ready to stop learning in isolation and start practicing with intention, join the NLPI community here: https://nextlevelproinstitute.com/our-courses/nlpi-membership/

To watch the video of this podcast: https://youtu.be/vviNU0aVoh0

Official Website: https://nextlevelproinstitute.com
Training Calendar: https://nlpi.com/calendar
NLPI App: https://nlpi.passion.io
Facebook: https://www.facebook.com/nextlevelproinstitute
Instagram: https://www.instagram.com/nextlevelproinstitute