Episode: Nurse Entrepreneurship, Niches, and Speaking to the Right Customer

Host: Tina Baxter | Experts in Nursing. Experts in Business

In this Leadership Conversation, Tina Baxter breaks down what nurse entrepreneurship really looks like when it’s done with clarity, focus, and intention. This episode is designed for nurses who are tired of trying to speak to everyone—and are ready to build a business that attracts the right customers.

We begin by reframing entrepreneurship as a leadership decision, not a hustle mindset. Nurse entrepreneurs don’t need more platforms or more followers—they need alignment. That alignment starts with choosing a niche based on a real problem, a specific group, and a clear stage of need.

Tina explains how to develop your niche audience by focusing on problems instead of titles, and how to define a marketing avatar that guides your messaging. When you speak to one nurse clearly, the right audience listens.

The episode also covers how to choose a business model that works for you and your customers. From coaching and education to speaking and memberships, the right model supports your energy, schedule, and strengths—without burnout.

Listeners leave with actionable steps they can take immediately, including writing a clear niche statement, auditing their messaging, and validating ideas before building.

To go deeper, join The Nurse Shark Academy for education, mentorship, and strategic support. Visit www.thenursesharkacademy.biz to sign up and explore upcoming workshops, masterclasses, and live events on the website calendar. Get a complimentary copy of the Niche Selection Action Guide using the promo code ACTION at https://www.thenursesharkacademy.biz/products.

The Nurse Shark Academy Show is looking for nurse entrepreneurs, innovators, and business leaders to guest on the show. If you have always been curious about how to be an effective podcast guest, sign up for our webinar at www.thenursesharkacademy.biz.

About your host

Tina M. Baxter is an advanced practice registered nurse and a board certified gerontological nurse practitioner through the American Nurse Credentialing Center (ANCC), who resides in Anderson, Indiana. Mrs. Baxter has been a registered nurse for over twenty years and a nurse practitioner for 17 years in the areas of mental health, gerontology, and health education. She is the owner of Baxter Professional Services, LLC, a consulting firm which provides legal nurse consulting services for attorneys and insurance professionals; wellness and chronic disease management coaching; and customized educational and operational resources to healthcare organizations. Mrs. Baxter teaches stress management strategies to clients of all ages and offers virtual as well as online classes. She is listed as an Alignable Local Businessperson of the Year in 2022, 2023, 2024 and 2025. She is the founder of The Nurse Shark Academy® where she coaches nurses to launch and scale their businesses. She is the host of The Nurse Shark Academy Show© which interviews and spotlights nurse business owners and leaders in healthcare. She is a public speaker and has spoken on numerous topics on a national level. She is a contributor to articles on electronic and print media such as Entrepreneur.com, The Minority Nurse, LinkedIn, as well as a guest on numerous podcasts.

To reach your host, https://hihello.me/p/30801bee-4180-448d-a6b2-0bf6754ece87.

Welcome our guests today, Stefanie Modri, founder of Vasowatch Inc, in Philadelphia, Pennsylvania. Today’s episode, “How one nurse who knew exactly what she wanted is working her dream career.”

I interview nurses who are business owners, entrepreneurs, and leaders. I want to hear inspiring stories from the nurse next door who is making a difference in the entrepreneurial and business space. My mission is for you to own your seat at the table of nurse entrepreneurship, gaining confidence, skills, and freedom to live your life on your own terms. You will dream big and expand your consciousness as an entrepreneur.- Tina Baxter, Show Host and Founder of The Nurse Shark Academy.

About Stefanie Modri

I am introducing Stefanie Modri, an experienced obstetrics nurse who wears many hats. She has been a bedside obstetrics nurse for 27 years at variety of locations, including community hospitals, birth centers, high risk OB units and fetal surgery sites. She is a clinical instructor at the University of Pennsylvania, teaching the senior leadership clinical for Women's Health. She is a nurse researcher who looks at postpartum hemorrhage care, nursing economic and more. She owns four companies, two in health care and two not, and has been a nurse-entrepreneur since 2008. She is the co-founder of Vasowatch Inc, which developed the software to predict postpartum atony, which is a leading cause of postpartum hemorrhage. She has her MSN in Innovations and Intra/Entrepreneurship in Advanced Practice Nursing from Drexel University and is certified in Inpatient OB and Maternal-Newborn Nursing. She is a wife and mother, is active in her community and loves to mentor her many former students.

To get in touch with Stefanie or learn more about Vasowatch or American Garden Tools, you may reach out to her at her social media pages and or website. Listeners who use the promo code: NURSESHARK5% for 5% off $50 minimum purchase from American Garden Tools.

https://www.linkedin.com/in/stefanie-modri-msn-rn-c-mnn/

www.AmericanGardenTools.com

www.Vasowatch.com

About The Nurse Shark Academy

My mission is for you to own your seat at the table of nurse entrepreneurship, gaining confidence, skills, and the freedom to live your life on your own terms. You will dream big and expand your consciousness as an entrepreneur.

Tina Baxter is The Nurse Shark and host, the only nurse business mentor who utilizes an innovative, proven, 3 step HE-ME-WE framework for nurses around the world who want the freedom to live on their own terms in an era where so many feel stressed, burnt-out, and unappreciated.

As always, thank you for listening to The Nurse Shark Academy Show, where we are experts in nursing and experts in business. Subscribe to our channel and download our podcast wherever you get your podcast such as Podbean, Apple, Spotify, iHeart Radio, YouTube, and more. If you are nurse entrepreneur or business leader who would be interested in coming on the show, contact us at thenursesharkacademyshow@baxterprofessionalservices.com or visit our website at https://www.thenursesharkacademy.biz/.

Become a PATRON of the show and get access to special podcast episodes and discounts on merchandise. Join here: https://patron.podbean.com/thenursesharkacademy

Pick up a copy of our e-book, Guide for Nurse Entrepreneurs at https://www.thenursesharkacademy.biz/category/all-products.

Join us for our upcoming events and training programs. Our videos, blogs, and course offerings can be found on our website. Become a member of The Nurse Shark Academy to launch your nurse owned business today at https://www.thenursesharkacademy.biz/

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