The OMR Podcast International – Go inside the minds of the biggest names in digital and tech cover art

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

Written by: Philipp Westermeyer founder and CEO of OMR / Scott Peterson digital marketing editor OMR
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 From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond. A Podstars by OMR production.Podstars by OMR 2020. All rights reserved Careers Economics Management Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • with Jeff Kolovson, COO Faire

    with Jeff Kolovson, COO Faire
    Jan 24 2024
    Jeff Kolovson is COO at Faire, a B2B wholesale eCommerce platform that Techcrunch described as “Indie Amazon.” But with capital raised north of USD 800m, a valuation of 12.5b US as of May 2022 and a recent partnership with Shopify, all obfuscates Faire’s size. But at its essence, the label fits: retailers can access, via subscription, millions of products by 100,000 brands on the platform and use some very clever filters to ensure that the products align with retailer values. We discussed the robust offering of features and tools the platform offers, the retailer and brand-friendly features aimed at attracting and aiding new users build their shops and the impact of partnering with Shopify.
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    44 mins
  • with Dance CEO and co-founder Eric Quidenus-Wahlforss

    with Dance CEO and co-founder Eric Quidenus-Wahlforss
    Jan 5 2024
    Today, we are talking about the future of our mobility and our cities with Dance mobility co-founder and CEO Eric Quinedus-Wahlforss. Dance is a Berlin-based mobility startup offering its users eBikes and eScooters on a subscription basis to have and to hold as their own. In today's pod, we discussed the challenges of overcoming the sodded reputation of eBikes and how Dance succeeded in selling those “clunky contraptions” most-commonly associated with unathletic retiree-types to the hipster, chic types in Europe’s major metro areas. We explored the business model, the community, the value of high-profile investors and Eric’s vision of the city of tomorrow and why he’s confident that cities will continue to move away from cars and incorporate new forms of mobility.
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    45 mins
  • with Kolsquare CEO Quentin Bordage

    with Kolsquare CEO Quentin Bordage
    Dec 6 2023
    Quentin Bordage is the founder and CEO of Kolsquare, a leading European SaaS service that connects influencers and KOLs with companies and brands. Originally founded in 2010 as Brands & Celebrities, Kolsquare in its current form has been around since 2018, acting more as a self-service platform for companies to find, vet and connect with KOLs, or key opinion leaders. In this episode of the OMR Podcast, Bordage sat down with host Scott Peterson to discuss the current state of influencer marketing, why the 2018 pivot was more natural evolution that hard paradigm shift, as well as the nuts and bolts of the platform. We also touched on best-case practices and absolute no-gos for brands and companies new to working with KOLs.
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    50 mins
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