Episodes

  • 088 - My Big Mistake of 2025 and the Lesson Learned
    Jan 23 2026

    In this short solo episode, Sophia shares a big mistake she made in 2025 — one that directly contradicts a core OOUX principle she teaches. Using real examples from EdTech, Mighty Networks, and OOUX’s own course offerings, she breaks down the problem of overlapping objects and the three ways teams can handle them: combine, differentiate, or live with confusion. She also announces an important shift in how OOUX training will be structured moving forward — and why this change makes things clearer for everyone.


    LINKS:


    OOUX Forum (free to join)

    OOUX Website

    OOUX Newsletter

    The Self-Paced OOUX Masterclass 3.0

    Continue the Conversation at the OOUX Forum

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    16 mins
  • 087 - Teaching OOUX Without Making People Feel Dumb: Elena’s No-BS OOUX Process with Elena Haskins
    Jan 7 2026

    Elena Haskins is the founder of Anele UX Studio, where she helps B2B companies design clearer, more intuitive software across industries ranging from early-stage startups to enterprise giants like Prudential, Party City, and the NFL. She’s also an Advanced OOUX Certified practitioner—one of the earliest Cohorts to complete the training—and a sought-after workshop facilitator known for making complex OOUX concepts feel accessible, even fun.


    In this episode of the podcast, Sophia and Elena dig into how to teach OOUX without overwhelming people, why asking sharper questions can instantly elevate your UX practice, and how Elena bridges the gap between designers and developers using a stripped-down, practical ORCA workflow. They also explore client-friendly documentation, role-based prioritization, and Elena’s signature philosophy: people stick around when you make them feel smarter—not confused.


    Links:

    Connect with Elena on LinkedIn


    Check out Elena's Website


    Read "A List Apart: Object-Oriented UX" Article


    Explore the Throughline Conference program (Jan 29–30) - throughlineconf.com - Use the discount code: OOUX50 (get $50 off)


    Continue the conversation on the OOUX Forum!

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    59 mins
  • 086 - ORCA Series #15: Why Your Buttons Are Broken (and How to Fix Them)
    Dec 18 2025

    Allie Ofisher has worked as a UX consultant for complex systems, served as the lead instructor for the Representation Round in the OOUX Foundations program, and is a Certified Advanced OOUX Strategist. She’s also one of the core contributors to the newly refilmed OOUX Masterclass, leading the way on rethinking CTA Representation and object integrity.In this episode of the podcast, Sophia and Allie talk about how broken CTAs sabotage UX (and trust), why screen-first design leads to bloated prototypes and stakeholder distractions, and how to align affordances across object views without creating chaos.LINKS:

    Allie Ofisher ⁠https://www.allieofisher.com/⁠• Connect with Allie Ofisher on LinkedIn ⁠https://www.linkedin.com/in/allieofisher⁠• OOUX We did it Again ⁠https://www.youtube.com/@OOUXwediditagain⁠

    Continue the conversation on the OOUX Forum!

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    35 mins
  • 085 - Teams that OOUX: Saving Time while Tackling Wildly Complex Product Design with Kayla Ferris and Ryan Young
    Dec 5 2025

    Ryan Young and Kayla Ferris are Certified OOUX Strategists and UX leaders at P3+Uplift, an IT consulting firm based in Des Moines, Iowa. Ryan serves as Senior Director of Product and Design, while Kayla is a UX and Product Designer and mentor for the OOUX Certification Program. In this episode of the UX Level-Up Podcast, Sophia talks with Ryan and Kayla about how OOUX became P3’s “test-driven design” process, why it helps them ramp up on complex projects at lightning speed, and how mapping objects with clients—even those with PhDs in microbiology—turns confusion into clarity. They also share real stories of saving weeks of rework and being told they knew more about their clients’ businesses than ten-year veterans.

    LINKS:

    A List Apart: Object-Oriented UX — https://alistapart.com/article/object-oriented-ux/

    Learn more about OOUX Certification — https://ooux.com/certification

    Continue the conversation on the OOUX Forum!

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    56 mins
  • 084 - (ORCA Series #14) - Relationship Representation: Connect Your Objects, Connect Your Teams with Allie Ofisher
    Nov 24 2025

    Allie Ofisher is a UX designer and consultant with deep roots in systems thinking, visual design, and user research. She’s worked with countless teams to help them understand what they’re building, why they’re building it, and how to bring clarity to complex products using OOUX. As the lead steward of the Representation Round at OOUX, Allie brings her sharp visual eye and her obsession with relationships, context, and user mental models to everything she touches.In this episode of the UX Level Up Podcast, Sophia and Allie dig into Relationship Representation—how to avoid isolated objects, why contextual navigation matters more than top-down menus, and how Nested Object Matrixes (NOM) unlock innovation, break down silos, and transform collaboration with product owners and developers. They explore how disconnected UI patterns often point to deeper organizational issues, how research questions reveal real user needs, and how OOUX gives teams a shared language for designing systems that actually think the way users think.

    LINKS:

    Check out Allie's website

    Connect with Allie on LinkedIn

    Catch up on episodes of OOUX We did it Again

    The Self-Paced OOUX Masterclass 3.0 is coming soon! Join the waitlist now for a black Friday surprise!

    Continue the conversation on the OOUX Forum!

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    32 mins
  • 083 - (ORCA Series #13) - If Users Can’t Name It, They Can’t Value It - With Allie Ofisher
    Nov 8 2025

    Allie Ofisher has worked as a UX consultant across AgTech and nonprofit product spaces, teaches the OOUX Representation Round in Foundations, and co-hosts the YouTube series “OOUX: We Did It Again.” In this episode of the podcast, Sophia and Allie talk about using OOUX since 2020 to navigate the trickiest projects, why designing against the four UX “fails” (especially masked objects) helps teams onboard and audit existing products quickly, and how reverse-engineering Representation first—with intentional choices in shapes, labels, and attributes—keeps designs clear and resilient.

    LINKS:

    Allie Ofisher https://www.allieofisher.com/• Connect with Allie Ofisher on LinkedIn https://www.linkedin.com/in/allieofisher• OOUX We did it Again https://www.youtube.com/@OOUXwediditagain

    Continue the conversation on the OOUX Forum!

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    38 mins
  • 082 - (ORCA Series #12) - Building Trust Through Attributes - Attribute Prioritization With Jake Zukowski
    Oct 24 2025

    In this 12th installment of the ORCA Series, Jake Z is back to wrap up the Prioritization Round with Attribute Prioritization. In this episode we discuss content clashes, marketing demands, and how to align across teams when everyone wants their data front and center.

    LINKS:

    Check out Jake's previous appearances on the UX Level Up Podcast:

    079 - ORCA Series #11 - CTA Prioritization

    077 - ORCA Series #10 - Relationship Prioritization

    038 - OOUX at Hello Fresh with Jake Zukowski

    Join the waitlist for the Self-Paced OOUX Masterclass 3.0!

    Continue the conversation on the OOUX Forum!


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    41 mins
  • 081 - UX That Ships - Better Project Launches Using OOUX with Philippe Fara
    Oct 21 2025

    After leading a major gov site launch, Philippe Fara is back to share how OOUX helped him deliver better outcomes with less chaos. From mastering the ORCA Process to mentoring others, he spills the tea on scaling UX strategy, building confidence, and making complexity intuitive.

    OOUX LINKS:

    Check out Philippe's last appearance on the UX Level-Up Podcast!

    Admire Philippe's work on Renfrewshire.gov.uk

    Join the waitlist for the Self-Paced OOUX Masterclass!

    Continue the conversation on the OOUX Forum!

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    48 mins