Recorded live in Lisbon at a Seiko resilience workshop, this episode is aimed at you if you own or run an independent practice and feel like you are carrying a lot on your shoulders.

You will hear how to:

• Use higher average dispense to create more breathing space
• Present prices so patients feel comfortable saying yes
• Turn everyday interactions into genuine eyewear conversations
• Shape an experience patients remember and talk about
• Reduce the risk of your business depending on one person

If your diary is full but it still feels like hard work to make the numbers add up, this is worth a listen.

To get a copy of the slides from the Lisbon workshop, email Lacey at info@opticalsuccessacademy.com.

In this episode of the Optical Entrepreneur Podcast, Conor sits down with Dean Waugh, founder of Retail Experience Design. They discuss how independent opticians can stop thinking like clinicians and start thinking like retailers. The conversation explores why design has such a big impact on revenue, the importance of effective dispensing spaces, and how to create a memorable customer experience from start to finish. Dean shares why practice owners should adopt the mindset that every day is grand opening day, highlights common design mistakes, and explains the value of brand consistency across your website, logo, and practice design. Whether you’re planning a refurbishment or just want to see your practice through fresh eyes, this episode will help you think differently about how design shapes the success of your business.

Why every practice owner needs a life plan before a business plan – and how skipping this step leads to burnout, confusion, and dissatisfaction.

Conor announces his new book for independent opticians—sharing the philosophy that’s shaped his 20+ years in practice and 10 years in Optical Success Academy.

The “Eyewear Opportunity” explained – how mastering this one area can unlock freedom, profitability, and team-driven growth.

Business philosophy > random tactics – why principles and clarity matter more than hustle when building a practice that works long term.·

How Conor takes 9 weeks off a year and still grows his £1.4M practice—through intentional design and a clear purpose.