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The Overlooked Disconnect That Derails IDI Projects
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The Overlooked Disconnect That Derails IDI Projects
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What happens when clients feel dissatisfied after the very first in-depth interview? Often, it's not about objectives or discussion guides—it's about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why alignment upfront is essential for success.
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