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The Owner's Playbook

The Owner's Playbook

Written by: Owner's Playbook
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THE OWNER’S PLAYBOOK Hosted by Doug Ebenal & Josh Caruso, Founders of Omnyra AI Inc. WHAT IT IS: The Owner’s Playbook is a podcast-style conversation with real business owners, founders, and operators. OUR WEBSITE: http://the-owners-playbook.com/Owner's Playbook Economics
Episodes
  • The Owner's Playbook Ep 4: Alex Nguyen
    Feb 26 2026

    The Owner's Playbook: Owners first. Real problems → clear next steps.In this episode, Josh and Doug sit down with Alex Nguyen, Omnyra's Chief Revenue Officer, to talk about what it actually takes to build a sales operation from nothing — door-to-door in the Canadian winter, scaling a business to $100K/month in revenue only to shut it down, and why the best sales teams run on vision, not scripts.About the guest: Alex has spent the last decade in sales, starting with door-to-door fundraising at 18 and building his way through telecom sales, an exterior maintenance company, and multiple startups. He's failed, burned out, rebuilt, and learned that the ability to sell face-to-face is the one skill nobody can take from you. Now he leads revenue at Omnyra, bringing that same grind and those hard-won lessons to help service business owners grow.Alex Nguyen on LinkedIn: https://www.linkedin.com/in/alex-nguyen-975457124/Website (The Owner's Playbook): https://the-owners-playbook.comOur Company (Omnyra): https://go.omnyra.aiWe discuss:• Starting in door-to-door sales at 18 — freezing rain, 50 rejections, and the first sale that changed everything• The "swim or drown" mentality and how rejection builds a skill nobody can take away• Building an exterior maintenance company from a lawn mower and $200• Scaling to $50-100K/month revenue — and why more staff meant more problems, not less• Working 100 hours a week and making less money than working 10 hours solo• Revenue vs. profit: the trap that catches most growing businesses• The moment a trainee made $770 in a single day and broke his own belief system• How to build a sales team: shadow → flip → replicate• Why startups need a north star and established businesses need a system• Leading by example — your team will never outwork you• Sales culture as a brotherhood, not a corporate program• Automation as leverage: how $100/month in tools replaces 3 people worth of follow-up• Servant leadership and removing ego from business decisions• Honest advice for owners who hate selling: lean on your strengths and build systems around the restGuest• Alex Nguyen — Chief Revenue Officer, OmnyraFollow the seriesWebsite: https://the-owners-playbook.comSpotify: https://tinyurl.com/OwnersPlaybookLive on Twitch: https://www.twitch.tv/omnyra_aiAll socialsDISCORD: https://discord.gg/AeXDRXtrX/TWITTER: https://x.com/omnyra_aiINSTAGRAM: https://www.instagram.com/omnyra_ai/FACEBOOK: https://www.facebook.com/profile.php?id=61579555983257LINKEDIN: https://www.linkedin.com/company/omnyra/YOUTUBE (Omnyra): https://www.youtube.com/@OmnyraAIYOUTUBE (Playbook): https://www.youtube.com/@ownersplaybookTIKTOK: https://www.tiktok.com/@omnyra_aiSPOTIFY: https://tinyurl.com/OwnersPlaybookAbout the seriesThe Owner's Playbook is a plain-English conversation with business owners about what's hard right now—time sinks, staffing, cash, margins—and how to turn that into next steps you can use this week.Want to be a guest??? - https://the-owners-playbook.com/be-a-guestDisclaimerFor information only; not legal, tax, or financial advice.#OwnersPlaybook #SmallBusiness #Sales #DoorToDoor #Entrepreneurship #Scaling #Leadership #SalesTeam #Trades #HomeServices #Revenue #Hustle #StartupLife #ServiceBusiness #BuildLean

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    38 mins
  • The Owner's Playbook Ep 3: Chuck Hill & Tom Marcy
    Jan 26 2026
    The Owner’s Playbook: Owners first. Real problems → clear next steps.In this episode, Josh and Doug sit down with Chuck Hill and Tom Marcy to talk through what small business owners actually wrestle with day-to-day: missed calls, inconsistent follow-up, customer expectations, and the gap between “working hard” and having clear operational visibility.About the guests: Chuck and Tom are the team behind Chill AI, a group focused on practical, real-world automation—especially around handling inbound calls, capturing leads, and reducing the operational chaos that hits service businesses when the phone doesn’t get answered. Their work is grounded in the reality that customers want fast resolution and clear next steps, not extra friction. From real-world realtor experience—to AI call handling solutions.Chill AI website: https://chillai.agency/Email: info@ChillAI.agencyWebsite (The Owner’s Playbook): https://the-owners-playbook.comOur Company (Omnyra): https://go.omnyra.aiWe discuss:• Why missed calls quietly bleed revenue (especially in trades and service businesses)• The real customer expectation: quick scheduling, clear next steps, less friction• Voicemail, after-hours calls, and what owners can do about it• Turning call transcripts into operational improvements (training, scripting, consistency)• AI (artificial intelligence) adoption objections (what people worry about, and what actually matters)• Cross-industry thinking: using the same ideas in home services, real estate, and beyond• A hard question owners avoid: when did you last look at your margins?Guests• Chuck Hill• Tom MarcyFollow the seriesWebsite: https://the-owners-playbook.comSpotify: https://tinyurl.com/OwnersPlaybookLive on Twitch: / omnyra_ai All socialsDISCORD: / discord X/TWITTER: https://x.com/omnyra_aiINSTAGRAM: / omnyra_ai FACEBOOK: https://www.facebook.com/profile.php?...LINKEDIN: / omnyra YOUTUBE (Omnyra): / @omnyraai YOUTUBE (Playbook): / @ownersplaybook TIKTOK: / omnyra_ai TWITCH: / omnyra_ai SPOTIFY: https://tinyurl.com/OwnersPlaybookAbout the seriesThe Owner’s Playbook is a plain-English conversation with business owners about what’s hard right now—time sinks, staffing, cash, margins—and how to turn that into next steps you can use this week.Want to be a guest??? - https://the-owners-playbook.com/be-a-...DisclaimerFor information only; not legal, tax, or financial advice.#OwnersPlaybook #SmallBusiness #Trades #HomeServices #Operations #CustomerExperience #AI #TechInBusiness #ProcessImprovement #Leadership #Margins #BusinessSystems
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    1 hr and 7 mins
  • The Owner's Playbook Ep 2: Geoff Farinha
    Jan 13 2026
    The Owner’s Playbook: Owners first. Real problems → clear next steps.In this episode of The Owner’s Playbook, Josh and Doug are joined by Geoff Farinha, President of USI - Ultra Services Inc. (Billerica, MA). USI has been providing commercial HVAC service and installation to Boston and New England since 1992.___________________________We discuss:Modernizing a company founded in the early 90sThe importance of people in business and how to take care of your teamsWeather impacts and planning considerations, particularly for New England wintersAnd more. ___________________________Guest• Geoff Farinha — President, USI Ultra Services Inc.• Company site: https://www.usi-hvac.com/ | 978-667-8800___________________________Follow the series• Live recordings on Twitch: / omnyra_ai • Subscribe on YouTube: / @ownersplaybook • Join the community on Discord: / discord ___________________________All socials:DISCORD: / discord X/TWITTER: https://x.com/omnyra_aiINSTAGRAM: / omnyra_ai FACEBOOK: https://www.facebook.com/profile.php?...LINKEDIN: / omnyra YOUTUBE: / @ownersplaybook TIKTOK: / omnyra_ai TWITCH: / omnyra_ai ___________________________About the seriesThe Owner’s Playbook is a plain-English conversation with business owners about what’s hard right now—time sinks, staffing, cash, margins—and how to turn that into next steps you can use this week. (No jargon. No feature lists.)___________________________About OmnyraIf you want your numbers to speak plainly so decisions are easier, start here:https://omnyra.ai/Omnyra’s mission is to prevent business failures by giving service business owners a military-grade command center—clear financial intelligence, early warning on threats, and confident decisions—because no one should lose their livelihood for a problem software can fix.___________________________Want to join us for on The Owner’s Playbook?Drop us a comment or chat with us on Discord. ___________________________DisclaimerFor information only; not legal, tax, or financial advice
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    30 mins
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