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The Owner's Playbook

The Owner's Playbook

Written by: Owner's Playbook
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 THE OWNER’S PLAYBOOK Hosted by Doug Ebenal & Josh Caruso, Founders of Omnyra AI Inc. WHAT IT IS: The Owner’s Playbook is a podcast-style conversation with real business owners, founders, and operators. OUR WEBSITE: http://the-owners-playbook.com/Owner's Playbook Economics
Episodes
  • The Owner's Playbook Ep 3: Chuck Hill & Tom Marcy

    The Owner's Playbook Ep 3: Chuck Hill & Tom Marcy
    Jan 26 2026
    The Owner’s Playbook: Owners first. Real problems → clear next steps.In this episode, Josh and Doug sit down with Chuck Hill and Tom Marcy to talk through what small business owners actually wrestle with day-to-day: missed calls, inconsistent follow-up, customer expectations, and the gap between “working hard” and having clear operational visibility.About the guests: Chuck and Tom are the team behind Chill AI, a group focused on practical, real-world automation—especially around handling inbound calls, capturing leads, and reducing the operational chaos that hits service businesses when the phone doesn’t get answered. Their work is grounded in the reality that customers want fast resolution and clear next steps, not extra friction. From real-world realtor experience—to AI call handling solutions.Chill AI website: https://chillai.agency/Email: info@ChillAI.agencyWebsite (The Owner’s Playbook): https://the-owners-playbook.comOur Company (Omnyra): https://go.omnyra.aiWe discuss:• Why missed calls quietly bleed revenue (especially in trades and service businesses)• The real customer expectation: quick scheduling, clear next steps, less friction• Voicemail, after-hours calls, and what owners can do about it• Turning call transcripts into operational improvements (training, scripting, consistency)• AI (artificial intelligence) adoption objections (what people worry about, and what actually matters)• Cross-industry thinking: using the same ideas in home services, real estate, and beyond• A hard question owners avoid: when did you last look at your margins?Guests• Chuck Hill• Tom MarcyFollow the seriesWebsite: https://the-owners-playbook.comSpotify: https://tinyurl.com/OwnersPlaybookLive on Twitch: / omnyra_ai All socialsDISCORD: / discord X/TWITTER: https://x.com/omnyra_aiINSTAGRAM: / omnyra_ai FACEBOOK: https://www.facebook.com/profile.php?...LINKEDIN: / omnyra YOUTUBE (Omnyra): / @omnyraai YOUTUBE (Playbook): / @ownersplaybook TIKTOK: / omnyra_ai TWITCH: / omnyra_ai SPOTIFY: https://tinyurl.com/OwnersPlaybookAbout the seriesThe Owner’s Playbook is a plain-English conversation with business owners about what’s hard right now—time sinks, staffing, cash, margins—and how to turn that into next steps you can use this week.Want to be a guest??? - https://the-owners-playbook.com/be-a-...DisclaimerFor information only; not legal, tax, or financial advice.#OwnersPlaybook #SmallBusiness #Trades #HomeServices #Operations #CustomerExperience #AI #TechInBusiness #ProcessImprovement #Leadership #Margins #BusinessSystems
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    1 hr and 7 mins
  • The Owner's Playbook Ep 2: Geoff Farinha

    The Owner's Playbook Ep 2: Geoff Farinha
    Jan 13 2026
    The Owner’s Playbook: Owners first. Real problems → clear next steps.In this episode of The Owner’s Playbook, Josh and Doug are joined by Geoff Farinha, President of USI - Ultra Services Inc. (Billerica, MA). USI has been providing commercial HVAC service and installation to Boston and New England since 1992.___________________________We discuss:Modernizing a company founded in the early 90sThe importance of people in business and how to take care of your teamsWeather impacts and planning considerations, particularly for New England wintersAnd more. ___________________________Guest• Geoff Farinha — President, USI Ultra Services Inc.• Company site: https://www.usi-hvac.com/ | 978-667-8800___________________________Follow the series• Live recordings on Twitch: / omnyra_ai • Subscribe on YouTube: / @ownersplaybook • Join the community on Discord: / discord ___________________________All socials:DISCORD: / discord X/TWITTER: https://x.com/omnyra_aiINSTAGRAM: / omnyra_ai FACEBOOK: https://www.facebook.com/profile.php?...LINKEDIN: / omnyra YOUTUBE: / @ownersplaybook TIKTOK: / omnyra_ai TWITCH: / omnyra_ai ___________________________About the seriesThe Owner’s Playbook is a plain-English conversation with business owners about what’s hard right now—time sinks, staffing, cash, margins—and how to turn that into next steps you can use this week. (No jargon. No feature lists.)___________________________About OmnyraIf you want your numbers to speak plainly so decisions are easier, start here:https://omnyra.ai/Omnyra’s mission is to prevent business failures by giving service business owners a military-grade command center—clear financial intelligence, early warning on threats, and confident decisions—because no one should lose their livelihood for a problem software can fix.___________________________Want to join us for on The Owner’s Playbook?Drop us a comment or chat with us on Discord. ___________________________DisclaimerFor information only; not legal, tax, or financial advice
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    30 mins
  • The Owner's Playbook Ep 1: Ben Wespi

    The Owner's Playbook Ep 1: Ben Wespi
    Jan 13 2026
    The Owner’s Playbook: Owners first. Real problems → clear next steps.In this episode of The Owner’s Playbook, Josh and Doug are joined by Ben Wespi, Owner/President of Ellington Industries (Jacksonville, NC). Ellington Industries provides mechanical insulation services for ductwork, piping, and mechanical systems—supporting facilities, contractors, schools, hospitals, industrial sites, and military installations across Eastern North Carolina.___________________________What we get into• Where time actually goes (and how to get hours back)• Payroll pressure and cash timing• Margin leaks (rework, change orders, slow pay) and first moves• Advice for future owners and founders___________________________Guest• Ben Wespi — Owner/President, Ellington Industries• Company site: http://www.ellingtonind.com | info@ellingtonind.com ___________________________Follow the series• Live recordings on Twitch: / omnyra_ai • Subscribe on YouTube: / @ownersplaybook • Join the community on Discord: / discord ___________________________All socials:X — https://x.com/omnyra_aiTikTok — / omnyra_ai Instagram — / omnyra_ai Facebook — https://www.facebook.com/profile.php?...LinkedIn — / omnyra Threads — https://www.threads.com/@omnyra_aiBluesky — https://bsky.app/profile/omnyra-ai.bs...Pinterest — / _profile ___________________________About the seriesThe Owner’s Playbook is a plain-English conversation with business owners about what’s hard right now—time sinks, staffing, cash, margins—and how to turn that into next steps you can use this week. (No jargon. No feature lists.)___________________________About OmnyraIf you want your numbers to speak plainly so decisions are easier, start here:https://omnyra.ai/?utm_source=youtube... ___________________________Want to join us for on The Owner’s Playbook?Drop us a comment or chat with us on Discord. ___________________________DisclaimerFor information only; not legal, tax, or financial advice.
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    25 mins
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