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The Packaging Paradigm Podcast

The Packaging Paradigm Podcast

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Welcome to The Packaging Paradigm Podcast! Your go-to source for crafting careers and redefining packaging. Whether you're an industry veteran or just starting out, join us as we explore the exponential career opportunities, and success stories in the packaging space. In each episode, we'll bring you expert insights, Paradigm shifts, inspiring journeys, and actionable advice from packaging leaders to help you discover, navigate and thrive in your packaging career.2024 The Packaging Paradigm Podcast Careers Economics Personal Success
Episodes
  • Print and packing growth expert Brian Franz
    Aug 11 2025

    In this episode of The Packaging Paradigm podcast, Dom Crosson welcomes Brian Franz, who is the Vice President with Envision3! Brian is a seasoned sales professional with over 12 years of experience in the commercial print, packaging, fulfillment and direct mail industry. He consults with brands ranging from national healthcare providers to regional nonprofits.

    In his role as Vice President, Brian plays a pivotal role in helping customers bring their marketing ideas to life. From custom printed packaging and high volume mailers, to fulfillment and warehousing. He is known for his strategic and get it done mindset.

    In this episode, they discuss the importance of customer service, the evolving landscape of packaging, and how technology (including AI) is shaping the industry. Brian also reflects on his career journey, the significance of networking, and how his faith influences his approach to leadership and service.

    Places to listen:
    ⚡https://youtu.be/yyjzqEOQU0k
    ⚡https://packagingparadigm.transistor.fm/27

    Connect with Brian Here:
    ⚡Linkedin: https://www.linkedin.com/in/brianfranz/
    ⚡Company Website: http://www.envision-3.com/


    Takeaways


    Customer service is crucial in the packaging industry.

    Timely communication with customers builds trust.

    Staying true to core competencies enhances customer confidence.

    Networking is essential for growth and opportunities.

    The packaging industry is evolving with technology and design.

    AI can streamline processes and enhance creativity.

    Understanding customer needs is key to effective design.

    A seamless customer experience is built on strong internal processes.

    Faith can guide leadership and service in business.

    Continuous learning and adaptation are vital for success.




    Chapters


    00:00 Technical Difficulties and Teamwork

    01:27 Introduction to Brian Franz and His Journey

    03:50 The Importance of Customer Service

    06:41 Communication and Technology in Customer Service

    08:51 Staying True to Core Competencies

    10:29 The Packaging Industry: A Growing Opportunity

    12:08 The Art of Design in Packaging

    16:24 Developing Seamless Processes for Customer Experience

    18:36 Optimizing Packaging Efficiency

    20:00 Harnessing AI in Packaging Design

    26:19 The Human Element in Sales

    31:37 Brian's Career Journey and Growth

    37:35 The Importance of Serving Others

    39:44 Faith and Personal Values in Business

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    44 mins
  • Transformational Leadership in Operations with Emmy Gottschalk
    Jul 10 2025

    In this episode of The Packaging Paradigm Podcast we welcome Emmy Gottschalk. She is a transformational operations leader who shares her insights on leadership, launching new departments, and the importance of communication in navigating change. She discusses the role of KPIs in organizational success and introduces the innovative Project Showcase initiative designed to foster creativity within teams.

    Additionally, Emmy addresses the challenges and opportunities presented by AI in operations, emphasizing the need for organizations to prepare their data and processes before implementation.

    How to connect with Emmy:
    ⚡https://www.linkedin.com/in/emmygottschalk/
    ⚡www.emmygottschalk.com

    Takeaways

    Emmy Gottschalk is a transformational operations leader specializing in supply chain.
    Transformational leadership involves solving complex problems and optimizing teams.
    Launching new departments requires clear intent and strong communication.
    Effective communication is crucial during change initiatives.
    Silos exist in every organization and need to be managed.
    KPIs should reflect individual roles and contribute to the organization's mission.
    Innovation should be encouraged at all levels of the organization.
    AI can enhance operations but requires clean data and processes.
    Engaging teams with AI will require transparent communication.
    Celebrating small wins can motivate teams and foster a positive work environment.

    Chapters

    00:00 Transformational Leadership in Operations
    04:01 Launching New Departments
    09:21 Communication and Team Dynamics
    09:49 Navigating Organizational Change
    13:00 Leadership Challenges and Silos
    17:44 The Importance of KPIs
    23:09 Engaging with Data
    27:42 Fostering Innovation through Project Showcase
    34:22 AI and Operational Transformation

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    48 mins
  • Innovative packaging solutions are becoming more accessible and affordable.
    Jun 19 2025

    In this conversation, Jeremy shares his journey founding Givr Packaging, emphasizing the importance of personal goals, mentorship, and sustainability in the packaging industry. He discusses how he stays competitive outside of work, the challenges and triumphs of his career, the significance of customer-centric practices, and the evolving landscape of sustainable packaging solutions. In this conversation, Jeremy discusses the importance of ethical sales practices, the memorable moments that keep him motivated in business, and the lessons learned from financial challenges. He emphasizes the role of sports in personal development and the significance of authenticity in business and social media interactions.

    Takeaways
    *Starting your journey in the Packaging space and seeing that there was a need for true sustainability.
    * Sustainability in packaging is increasingly important to consumers.
    * Mentorship plays a crucial role in career development.
    * Giver Packaging focuses on customer success and sustainability.
    * The journey to entrepreneurship often starts with a simple idea.
    * Sales success can come from embracing rejection and learning from it.
    * Transparency in business practices builds trust with customers.
    * Innovative packaging solutions are becoming more accessible and affordable.
    * A strong team is essential for the success of a business.
    * The packaging industry is evolving with a focus on environmental impact. You have to tell the customer, this isn't good for you.
    * If it doesn't align with our mission, we're going to tell you.
    * We just try to stay true to our values.
    * Memorable moments in business keep you motivated.
    * Salespeople's job is to support their customers' financial stability.
    * Learning from financial challenges is crucial for growth.
    * Trial by fire teaches valuable lessons in business.
    * Authenticity is key in social media interactions.
    * Sports can play a significant role in personal development.
    * Building relationships is more important than just selling boxes.

    Chapters

    00:00 The Journey to Bodybuilding and Personal Goals
    05:53 Career Path and Early Experiences in Paper Science
    12:00 Building Giver Packaging and Market Strategy
    26:47 The Importance of Ethical Sales Practices
    34:37 Learning from Financial Challenges
    42:06 Authenticity in Business and Social Media

    www.Givrpack.com
    https://www.youtube.com/@givrpack

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    43 mins
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