The Paradox of Passion: How Rewards Covertly Control Motivation cover art

The Paradox of Passion: How Rewards Covertly Control Motivation

The Paradox of Passion: How Rewards Covertly Control Motivation

Written by: Dr. Bobby Hoffman
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 The Paradox of Passion shatters the romanticized notion that intrinsic motivation is always superior. It exposes the hidden pitfalls of blindly chasing passion and purpose without understanding how the brain actually works. Backed by cutting-edge neuropsychological research, this book reveals the science of sustainable motivation—and shows you how to leverage your brain’s natural reward systems to fuel peak performance. Discover brain-aligned strategies that boost learning, drive productivity, enhance persuasion, and help you achieve more with less effort.Dr. Bobby Hoffman Art
Episodes
  • Introduction to Paradox of Passion

    Introduction to Paradox of Passion
    Jul 10 2025

    Learn something new about motivation that most people will never know. Chapter One of Paradox of Passion is just the beginning of what neuroscience reveals about peak performance and sustained achievement. Take the first step toward mastering research that's revolutionizing how we understand motivation, learning, and optimal performance!
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    20 mins
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