Erik has a conversation with Mollie Case to talk about the return of Rocky Mountain Ski Fest to Beaver Creek and the heart behind the mission. Rocky Mountain Ski Fest blends skiing, live music, and purpose into one unforgettable winter experience—raising funds and awareness for pediatric cancer research.

The multi-day event features a concert with Old Dominion and Edwin McCain, a fun-filled ski day with the artists, supporters, and pediatric cancer warriors, and The Lodge Sessions—a special songwriter round hosted by legendary broadcaster Storme Warren and featuring Chris DeStefano, Jon Nite, and Edwin McCain in an intimate lodge setting.

This event isn’t just about great music and mountain views- it’s about creating meaningful moments and making a real impact for families affected by pediatric cancer.

Find out more and get tickets HERE

Erik gets a chance to spend some time with Dennis McMahon, Brand Strategist and Founder of HyFyve. Dennis and his incredible team have been responsible for some of the most notable branding and marketing campaigns here in the valley and Erik picks his brain on his process, inspiration and some of those basic questions every business asks when it's time to revamp or rebrand.

Dennis and Erik discuss the recent They Did What? campaign, a no-nonsense travel guide that advocates for sustainable adventuring in Eagle County.

Businesses! They Did What? was built for you and this place, please visit TheyDidWhat.org for assets that you can share with your team and clients.

Learn more about HyFyve HERE

Erik heads down to the Eagle County Airport for a conversation with Rachel Yandle, the longtime General Manager of Dollar and Thrifty Car Rentals. Sure—they cover the essentials: the best vehicles for winter driving, the eternal all-wheel vs. four-wheel debate, and even a little roundabout etiquette. But at its core, this episode is about hospitality.

Dollar and Thrifty stand apart as the only locally owned car rental companies in Eagle County, and you can feel that difference in everything they do—from exceptional customer service to impressive employee retention. Case in point: Rachel has been with the company for 21 years, and now her son works alongside her.

So what’s the secret sauce? According to Rachel, it all comes back to genuine hospitality. Tune in for insights and practical takeaways that any business—big or small—can learn from.

Learn more and book with Dollar HERE

Learn more and book with Thrifty HERE