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The Payoff

The Payoff

Written by: Cynthia Nevels
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About this listen

The Payoff is a podcast where small business owners come to hear inspiring stories of how hard work, sweat equity, and a bit of luck helped successful business leaders overcome challenges. Hosted by Cynthia Nevels, CEO of Integrality and senior business advisor for Goldman Sachs, each episode dives into the toughest issues entrepreneurs face, offering actionable insights and untold secrets to help businesses not just survive, but thrive.

© 2025 Integrality, LLC
Economics Leadership Management & Leadership
Episodes
  • Rachel Proctor on Balancing Leadership as Mayor and Owning Multiple Franchises
    Nov 25 2024

    How do you juggle being the mayor of a city while running multiple business ventures? In this episode of The Payoff Podcast, Rachel Proctor, Mayor of DeSoto, Texas, and franchise owner of Salata, shares her unique journey of leading her community while navigating the entrepreneurial world. Rachel dives into the challenges and rewards of franchise ownership, her approach to accessing capital, and the critical lessons she’s learned from managing multiple ventures.

    From the highs of business success to the secrets no one discloses, Rachel provides practical insights for aspiring entrepreneurs and leaders looking to balance multiple roles. Tune in for an inspiring conversation with The Payoff host Cynthia Nevels on leadership, resilience, and what it truly takes to thrive in both public service and business!

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    31 mins
  • How Jessica Taylor Scaled Ezra Coffee to Land on HEB and Central Market Shelves
    Nov 20 2024

    Ever wonder how a small consumer goods business makes it onto the shelves of major retailers like HEB and Central Market? Jessica Taylor, founder of Ezra Coffee, shares her inspiring journey on this episode of The Payoff. From identifying her target market to scaling her brand and navigating the complex retail landscape, Jessica reveals some of the key steps that helped her turn Ezra Coffee into a household name.

    Discover how she crafted a compelling brand story, built relationships with retailers, and overcame the challenges of breaking into the competitive world of grocery retail. Whether you're launching a consumer goods brand or dreaming of seeing your product on store shelves, this episode is packed with actionable tips to help you gain insights and perspective.

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    36 mins
  • Scaling E-Commerce Globally: International and Cross-Border Trade Insights with Maria Luisa Boyce of UPS
    Oct 23 2024

    Expanding your e-commerce business beyond borders can unlock massive growth potential—but navigating the complexities of international trade is no easy feat. In this episode, Maria Luisa Boyce, Vice President of International Policy for UPS Global Public Affairs, draws on over 25 years of experience in global trade, customs affairs, and cross-border logistics to offer expert advice on scaling e-commerce businesses internationally. Maria breaks down the key strategies for successfully entering new markets, understanding customs regulations, and optimizing global supply chains to meet customer demand.

    In her current role at UPS, Maria is part of the team working on Capitol Hill, advocating for UPS’ priorities. She leads UPS’s government affairs efforts in Latin America, advocates for global policy impacting UPS’s Small Business Enterprise (SMEs) customers and leads for the Global Public Affairs team for the UPS Women Exporters Program.

    If you're an e-commerce entrepreneur looking to expand your reach globally, this conversation, led by The Payoff host Cynthia Nevels, is packed with practical tips and insights to help introduce you to the world of cross-border trade.

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    28 mins
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