What do you want me to look at and notice?

It is amazing how much this concept of audience, meaning and what an audience has to know about your work comes up. This podcast is a revisit of an oft-discussed topic in our episodes, but nonetheless, the conversation about what we should tell an audience about our work and what we shouldn’t keeps coming up for me again and again.

So in this episode of the podcast, we return to look at what we should share and why we should share information about our work with our audience. I mean, I do get the point that some artist make that they don’t want to “taint” the audience into not having their own experience of the work. That idea comes with some big assumptions, like your audience has enough language to experience the work. So many times I hear photographers say that they like a photograph and can say no more than /i like it. It’s good. The reason for that feedback is that it is all they have in their language set to speak about an image.

I feel that the more we can understand how to help the viewer see the work, the better. This can lead to a different set of questions and considerations that we should make as the photographer to help the viewer. Questions like: What is this? can offer a simple entry point to an image, but by asking more complex questions when we make the work, we might open the door to more meaning.

Questions like:

• What do you want me to feel?
• What do you want me to consider?
• What are you asking me to do?

These types of more open-ended questions that go beyond what is just in the frame open up a deeper conversation between the viewer and the image. As I said, this isn’t a new topic on the podcast, but one that is always worth revisiting if you are interested in deeper connections with your work behind the camera, processing, printing and sharing the work.

Also, don’t forget: if you are in Seattle, save the date for my lecture at the Photographic Center Northwest on November 5th—more details to come.

Welcome to episode 604 of the Perceptive Photographer podcast. Before we jump into today’s topic, how long should your project take to finish? Just a couple of quick reminders. First, if you are in the Seattle area on November 5, make sure you save that date to come down and check out my lecture on landscape, meaning and identity at the Photographic Center Northwest. Also, if you are in the central Oregon area on October 17, I’ll be doing a one-day workshop with the Cascade Camera Club on workflow and editing in Lightroom. In the afternoon, I’ll help with image triage on the photos you bring in, focusing on editing and processing. Should be a lot of fun.

Today we’re talking about how long it should take to complete a project, which is a really interesting question. The short answer is it takes as long as it takes; however, a few things can impact our thoughts and approaches to working with projects.

I think one of the first things that’s important is for you to decide if you’re working on single images or you’re actually working on a project. I think when we do single image photography, it’s fun. We enjoy it. It’s super interesting. But at some point, we realize we have a lot of the same sort of thing happening over and over again, and we think about how those images might relate. Thus, we start a project; even if we aren’t doing a project, we start one.

And I think as we start those projects, it’s important for us to consider the clarity of purpose around that project. Are we doing this for technical, artistic, narrative purposes? What do we need to do when the project’s done? What does it mean when we have work that we return to over and over again? Because the essence of a project is determined not by how much time it takes, but whether or not the project communicates what we want.

And as I mentioned in the podcast, sometimes what we end up with is a series of small projects that roll up into a larger project a project that might take a very short amount of time or a project that might take our entire life. There is no right length of time for a project. What there is is the right amount of time for us to get what we need out of a project. That might be something as simple as how the camera works or as complex as our identity as it evolves.

As I mentioned, in the beginning, it takes as long as it takes, but what matters is recognizing when a project is actually done, versus when we’re walking away because it’s hard, or that it probably never should’ve been a project at all.

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We are up to episode 603 of the Perceptive Photographer podcast, and this week we are going all meta meta on how to make projects.

Just a quick note before we jump into the actual meat and potatoes of the podcast show notes. Save November 5 if you’re in the Pacific Northwest area to pop by the Photographic Center Northwest for my lecture on the Landscape as Language and Identity. It should be an exciting evening and will be covering a lot of different photographic concepts.

For the podcast this week, as I said, we’re going a little meta. We’re talking about project ideas that help you come up with photo projects. It’s really just brainstorming ideas, but in my brainstorming I came up with meta meta as a title :).

The goal of this week’s podcast is to help you feel more comfortable with your work when you’re feeling creatively stuck. At times, when we are working on our various projects, we can get tired, and that leads to running out of steam. At that point, it can be hard, even when looking at a bunch of photographs that we feel are somehow connected, to actually turn them into a project. So hopefully these five ideas can help jumpstart your process.

Personal experiences. I think if we look back over our life over the past year, there’s a lot of great stories to tell. We could tell a funny, happy, sad, or difficult story, but those experiences in life offer us a rich source of interesting ways to approach our photography.

Combine unrelated things. When you find things that, in your mind, don’t seem related, put those words together and then see what comes up. This happened really well for me when I put the words photography and music together. For you, it might be something else; groups of things like family and architecture, food and memory, movement in nature and other pairs could be great for something unique to show up.

Contradictions. We’re looking for contradictions: two words that don’t seem to fit together, and then we photograph and explore what those might be.

Structures that exist with other narratives and storytelling formats. Looking at how stories are told, or projects are created in books, movies, poems, and plays, is a rich source of materials. Spend some time with one of these other forms and then figure out how to adopt some of that storytelling methodology into our own photography. It is also worth recognizing that every genre has a set of concepts and tropes that it uses for its storytelling and that we can apply those as well.

Hypotheticals Working with a list of what might be. Even if we don’t know how they might be possible, this should be just a fun brainstorming list of all the crazy things you can come up with. If you’re not getting very many crazy things, it’s cause you’re spending too much time trying to figure out how you might do something rather than just a list of what you might possibly do one day.

Hopefully this list of five things helps you jumpstart your crazy process when you’re feeling a little stuck on your Photographic projects, or they’re feeling a little stagnant and stale. Thanks so much for joining me this week, and we’ll see you next week on episode 604.