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The Pete Primeau Show

The Pete Primeau Show

Written by: Pete Primeau
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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.Copyright 2014-2021 . All rights reserved. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Integrity First Selling With Mark Hunter: Episode 263
    Feb 9 2026

    In this episode, we’re joined by Mark Hunter, CSP—known as “The Sales Hunter”—owner of The Sales Hunter and a leading expert in consultative selling. Mark shares how custom-tailored sales programs help businesses gain a competitive edge and win in today’s evolving marketplace. Since founding his company in 1998, Mark’s mission has been to help individuals and organizations grow their top line, improve their bottom line, and drive sustainable sales success. Tune in for practical insights, proven strategies, and real-world sales wisdom from one of the industry’s most trusted voices.

    Grab Mark's new Book "Integrity First Selling: How To Create Better Sales With Better Customers" (Amazon): https://amzn.to/3ZL0NJr

    👤Connect with Mark Hunter:

    ✅ Website: https://thesaleshunter.com/

    ✅ LinkedIn:https://www.linkedin.com/in/markhunter/

    ✅ Facebook: https://www.facebook.com/TheSalesHunter/

    ✅ Instagram: https://www.instagram.com/thesaleshunter/

    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

    ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

    🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

    🌐Pete Primeau Official: https://www.peteprimeau.com

    ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

    ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

    The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

    https://CastAhead.net

    #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

    Show More Show Less
    1 hr and 2 mins
  • What’s New With BedTech, Tariffs and More!: Episode 262
    Feb 2 2026

    Pete sits down with Justin Trumbo and Darren Sparks of BedTech to unpack the innovations reshaping sleep retail and the economic headwinds no one in the mattress industry can ignore. Justin and Darren pull back the curtain on BedTech's newest product developments - technology and design moves that could shift how independent retailers compete in a crowded marketplace. They share actionable insights on navigating pricing pressure, communicating value to shoppers, and leveraging partnerships to stay resilient when the industry climate turns volatile. Whether you're a store owner recalibrating your vendor mix, an executive forecasting next quarter's margins, or a sales rep fielding customer questions about price increases, this episode delivers the clarity and strategy you need right now. Tune in to hear how innovation and adaptation can coexist - even when the rules of the game keep changing.

    👤Connect with Darren Sparks & Justin Trumbo:

    ✅Website: https://www.bedtech.com/

    ✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/

    ✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/

    ✅Facebook: https://www.facebook.com/bedtechsleep/

    ✅Instagram: https://www.instagram.com/bedtechsleep/

    ✅YouTube: https://www.youtube.com/@bedtech4471

    👤Connect with Pete Primeau:

    ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau

    ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

    ✅ Website: https://www.peteprimeau.com

    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

    ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

    🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

    🌐Pete Primeau Official: https://www.peteprimeau.com

    ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

    ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

    The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

    https://CastAhead.net

    Show More Show Less
    1 hr and 4 mins
  • Mattress Lux with Matt Wolf: Episode 261
    Jan 26 2026

    In this episode, we sit down with Matt Wolf, Owner of Mattress Lux, to explore the story behind his Kennesaw, Georgia–based mattress store and what sets it apart in a crowded market. Matt shares how Mattress Lux was built around giving customers a hands-on, in-store experience, offering a wide selection of mattresses to try before you buy—including adjustable and natural/organic options. We also dive into their use of advanced pressure-sensing technology in adjustable mattresses and how it helps customers find the right fit for better sleep. This conversation unpacks the Mattress Lux story, Matt’s approach to customer education, and his commitment to comfort, innovation, and personalized service.

    👤Connect with Matt Wolf:

    ✅ Website: https://www.mattresslux.net/

    ✅ LinkedIn: https://www.linkedin.com/in/matt-wolf-6322865/

    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

    ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

    🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

    🌐Pete Primeau Official: https://www.peteprimeau.com

    ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

    ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

    The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

    https://CastAhead.net

    Show More Show Less
    1 hr
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